JABALPUR — A Madhya Pradesh-based food and agro company, Shree Baba Food India, has launched GauAmrit, a Desi Himalayan Cow A2 Bilona Ghee positioned in India's growing premium and traditional-foods segment, the company said.
Shree Baba Food India, also known as Shri Sidhha Baba Food & Agro Company or Shri Sidhha Baba Industries, describes itself as a premium food and agro-products business focused on authentic, natural and traditionally crafted products. The company is owned and operated by Shri Sidhha Baba Group, based in Jabalpur, and has positioned GauAmrit as its flagship offering.
Founder Omm said the company's mission centers on bridging tradition and modern consumer needs. "At Shree Baba, our aim is to bring authentic, natural and traditionally crafted food products to modern consumers while maintaining the values of purity, quality and trust," Omm said.
A Product Built Around Traditional Process
GauAmrit's ghee is made using the Bilona method, a traditional hand-churning process historically used across Indian households before industrial ghee production became widespread. The company says its focus is on purity and quality, though it has not published third-party lab-test results or certification marks specific to the Bilona claim, relying instead on its own description of the production process.
Desi cow ghee brands positioned around "A2" milk have grown steadily in India's premium dairy segment over the past several years, driven by consumer interest in traditional and Ayurveda-linked food products. Food-industry analysts say this segment has expanded fastest in direct-to-consumer and specialty-retail channels, where smaller regional producers like Shree Baba Food India can compete on heritage and process narrative rather than manufacturing scale.
What "A2" and "Bilona" Mean
"A2" refers to a specific type of beta-casein protein found in milk from certain cow breeds, including many indigenous Indian, or desi, breeds; "A1" is the beta-casein type more common in some crossbred and Western dairy-cattle breeds. The Bilona method, meanwhile, refers to churning curd rather than cream to extract butter before slow-heating it into ghee, a process artisanal producers say preserves more aroma and nutrients than modern centrifugal separation, though rigorous independent comparative studies on nutrient retention specific to Bilona versus industrial methods remain limited.
A Regional Company With National Ambitions
GauAmrit's Himalayan-sourced positioning ties the product to a region associated in Indian consumer perception with untouched, traditional dairy farming, distinct from Shree Baba Food India's own Jabalpur base in central India. The company has not disclosed specific sourcing locations, farm partnerships, or production volumes for GauAmrit.
Frequently Asked Questions
What is GauAmrit?
GauAmrit is a Desi Himalayan Cow A2 Bilona Ghee brand from Shree Baba Food India, made using the traditional Bilona churning method.
Who owns GauAmrit?
GauAmrit is owned and operated by Shri Sidhha Baba Group, a Jabalpur-based company also known as Shri Sidhha Baba Food & Agro Company.
