Pune, Maharashtra, [India], March 11, 2025: Mediaworks Studio founded by Aditya Vikasrao Deshmukh has attained a significant milestone with the production of "Aamhi Asu Abhijaat," which served as the theme song for the 98th All India Marathi Cultural Festival held in Delhi.
The production of this video saw the collaboration of various renowned artists like composer Anandi Vikas, lyricist Amol Deolkar, vocalist Pt. Hariharan, Pt. Shankar Mahadevan, Priyanka Barve, and Mangesh Borgaonkar. However, the highlight of this project AI Video production led by Mr. Sharad Mante, is the fully Artificial Intelligence generated music video – an innovative and industry-first initiative in Maharashtra’s cultural landscape.
"The collaborative process behind 'Aamhi Asu Abhijaat'—from Mr. Amol Deolekar's powerful lyrics to Mrs. Anandi Vikas's composition and our AI visual production—exemplifies what Mediaworks Studio does best: bringing creative minds together.", shared Aditya Vikasrao Deshmukh, Founder of Mediaworks Studio.
This achievement became notable for Mediaworks Studio as the audio was officially released by Union Cabinet Minister Nitin Gadkari in Nagpur, while Maharashtra Governor CP Radhakrishnan launched the music video at Rajbhavan, Mumbai. As a result of these, the song received plenty of recognition along with a special screening at Vidnyan Bhavan in New Delhi. This screening was attended by the Honourable Prime Minister Narendra Modi, Chief Minister Devendra Phadnavis, and NCP Chief Sharad Pawar and Head of Sarhad Mr.Sanjay Nahar.
Aditya Deshmukh, the visionary behind Mediaworks Studio, completed his degree in mechanical engineering along with a specialization in sound engineering from the Centre for professional Media Learning with its headquarters in London. Since the studio’s inception in 2017, he has been able to create a diverse portfolio of post-producing more than 100 films and recording over 500 songs while working on many other corporate projects.
Aditya’s creative career included working on the film production of the “Story of Laagir” and the award-winning Marathi film – “Diary of Vinayak Pandit.” These personal projects are indicative of the future expansions that Mediaworks Studio might work with.
"Our mission is to preserve cultural heritage through technological innovation," states Aditya. "The enthusiastic reception to our AI-created video demonstrates the power of blending tradition with cutting-edge techniques."
Mediaworks Studio
Mediaworks Studio offers all-encompassing media solutions starting from pre-production to post-production. Based in Pune, this technology and innovation-driven studio continues to serve clients across Maharashtra while championing pioneering approaches to cultural storytelling.
