Building from the ground up
Mamta began with hands-on work. She learned SEO when algorithms changed every few months, and paid advertising when budgets were small and every click had to earn its place.
As clients came back for more, a pattern became clear. A business that hired her for SEO soon needed a faster website. A brand that came for Google Ads needed content that matched its ads. That demand shaped the company she would build: an agency that connects every channel instead of selling services one at a time.
The agency was first known as Webbers UX. As it grew, Mamta rebranded it as Her Brand Bureau to reflect what it had become, a company founded by a woman, led by a woman and focused on helping brands grow with care and intelligence.
"I wanted the name to say who we are before we say a word," says Mamta Sokhal, Founder and CEO of Her Brand Bureau. "We are woman-led, and we are proud of it. Clients know exactly what kind of partner they are getting."
What a woman-led agency looks like in practice
Her Brand Bureau today has a team of more than 25 specialists across SEO, AI search, Google Ads, Meta Ads, web design and development, brand design and content. Many of its strategists, designers and account managers are women, working alongside talented men who share the same values.
For Mamta, being woman-led is not about a label. It shapes how the agency works every day.
• Listening first. Every engagement begins with understanding the client's business, customers and goals before any tactic is chosen.
• Ownership early. Team members are trusted with real responsibility and grow into leaders within the company.
• Honest communication. Clients receive clear updates in plain language, including when something needs to change.
• Long-term thinking. The team focuses on growth that lasts, not quick wins that fade.
"Women in this industry are often asked to prove themselves twice," says Mamta. "I wanted a place where talent is trusted from the start. When you give people that trust, they rise to meet it, and clients see the difference."
Earning a place in the top 3% on Upwork
Her Brand Bureau's standing among the top 3% of agencies on Upwork reflects years of consistent delivery for clients around the world. On a marketplace where every review is public and every project is rated, that position is earned one client at a time.
The agency's clients include local service businesses, healthcare and wellness providers, ecommerce brands, travel platforms, B2B firms and other agencies. They come from the United States, the United Kingdom, Australia, Canada and the UAE.
"Every one of our 500-plus clients chose to trust a team they had never met in person," says Mamta. "We take that trust seriously. Our reputation is built on showing up, doing the work well and telling the truth."
Connecting every channel
Her Brand Bureau works across SEO, AI search optimization (AEO and GEO), paid advertising, brand design and content. The agency does not treat these as separate products. A brand's growth does not live in one channel, so the team connects them into one system where each part supports the others.
Strong SEO lowers the cost of paid ads over time. A faster, clearer website lifts results from every channel. Consistent branding and content build trust wherever customers find the business. Businesses looking for a woman-led digital marketing agency get one team that sees the full picture.
Inspiring the next generation
Beyond client work, Mamta mentors young women in Punjab, showing them that a global career in digital marketing is within reach. "When a young woman on our team leads her first international client meeting, it tells her she belongs here," she says. "It tells every woman watching that she belongs here too."
Looking ahead
With more than 12 years of experience behind her, Mamta's focus now is on helping brands stay visible as search changes, especially as more customers turn to AI tools for answers. Her goal remains the same as on day one: to help brands become impossible to ignore, and to prove what a woman-led team can achieve.
About Her Brand Bureau
Her Brand Bureau is a woman-led digital marketing agency founded by Mamta Sokhal, with 12+ years of industry experience. Ranked among the top 3% of agencies on Upwork, its team of 25+ specialists has served 500+ international clients with SEO, AI search (AEO and GEO), Google and Meta Ads, web design and development, brand design and content.
