The store later expanded under late Shri Om Prakash Taneja and is now being led by Prem Prakash Taneja and Kul Prakash Taneja. Over the decades, the business has evolved with changing fashion trends while continuing its focus on traditional retail values and customer relationships.

Today, Pratapsons Jaipur operates from its original stores located at Tonk Road and MI Road, serving customers looking for bridal lehengas, sarees, gowns, indo-western outfits and festive collections.

Prem Prakash Taneja & Kul Prakash Taneja Continue the Family Business

As Jaipur’s retail landscape changes with online shopping and fast fashion trends, several older family-run stores are adapting to maintain relevance. Prem Prakash Taneja and Kul Prakash Taneja have continued managing Pratapsons Jaipur by balancing traditional customer service with modern fashion preferences.

The store caters to buyers across different age groups and occasions. From bridal shopping to festive wear, the collections are designed to meet changing customer demand while maintaining the store’s long-standing identity in Jaipur’s ethnic fashion sector.

Industry observers say businesses that survive across generations often do so because of customer trust and consistency in service. In the ethnic wear segment, repeat customers and family recommendations continue to play an important role in driving store traffic.

Pratapsons Jaipur Remains Active in Bridal and Occasion Fashion

Jaipur has remained one of Rajasthan’s key centres for ethnic wear and wedding shopping. Every year, families from nearby cities visit the city for bridal purchases, festive clothing and occasion wear.

Pratapsons Jaipur has remained part of this market for decades. The store offers bridal lehengas, sarees, ready-to-wear outfits, gowns and indo-western styles suited for weddings and celebrations.

Retail experts note that bridal shopping still depends heavily on physical retail experiences. Customers usually prefer checking fabric quality, embroidery details and fitting options in person before making final purchases.

This preference has helped established stores maintain steady demand despite the rise of online fashion platforms.

Jaipur’s Wedding Fashion Market Continues to Expand

India’s wedding industry remains one of the strongest drivers for ethnic fashion retail. In cities like Jaipur, traditional clothing stores continue to attract buyers during wedding and festive seasons.

Retailers across the city have adapted to changing fashion trends by expanding collections beyond traditional sarees and lehengas. Younger customers now look for fusion wear, contemporary festive outfits and ready-to-wear styles that can be used across multiple occasions.

Pratapsons Jaipur has also expanded its collection categories over time to align with these changes. The store combines traditional wedding wear with modern occasion fashion aimed at a wider customer base.

Market analysts believe Jaipur’s reputation for textiles, craftsmanship and ethnic fashion continues to support retail growth in this segment.

Physical Retail Still Holds Importance in Ethnic Wear

While digital shopping platforms have transformed the apparel industry, bridal and occasion wear remain categories where offline retail continues to hold importance.

Wedding purchases often involve family participation, detailed selection processes and multiple fittings. Buyers generally prefer visiting stores directly rather than relying only on online images or size charts.

Prem Prakash Taneja and Kul Prakash Taneja have continued focusing on the in-store shopping experience at Pratapsons Jaipur. According to the company, personalised assistance and product variety remain central to the business approach.

Retail analysts say heritage fashion stores that maintain customer trust and adapt gradually to market trends are more likely to remain competitive in the long term.

Customer Loyalty Continues to Shape Traditional Fashion Retail

In Jaipur’s ethnic wear market, customer loyalty remains one of the strongest growth drivers for older retail businesses. Families often return to stores they already know for weddings, festivals and special occasions.

This repeat buying pattern has helped many legacy stores continue operating successfully despite increasing competition from large fashion chains and online brands.

Pratapsons Jaipur states that many customers visiting the store today are connected through long-term family relationships and recommendations built over generations.

As India’s fashion market becomes more competitive, family-run businesses with established local identities continue to hold a distinct place in the bridal and occasion wear segment.

Pratapsons Jaipur Maintains Its Long-Standing Presence

With more than seven decades of retail history, Pratapsons Jaipur remains connected to the city’s traditional fashion landscape. Under the leadership of Prem Prakash Taneja and Kul Prakash Taneja, the business continues serving customers looking for wedding wear, festive clothing and occasion fashion collections.

The store says its focus remains on craftsmanship, product variety and maintaining the retail values that shaped the brand since its early years in Jaipur.

India carries a disproportionately high burden of these cancers globally, often affecting individuals at a younger age compared to Western populations. However, early detection and advances in multidisciplinary treatment have significantly improved outcomes.

What Are Head and Neck Cancers?

Most HNCs arise from squamous cells lining the upper aerodigestive tract. Common sites include the lips, tongue, gums, cheeks, throat, larynx, and sinuses. While thyroid and salivary gland cancers are sometimes grouped under HNCs, they differ biologically.

Major Risk Factors:

• Tobacco use (smoking and smokeless forms like gutka and paan) 

• Alcohol consumption 

• Human papillomavirus (HPV) infection 

• Poor oral hygiene 

• Chronic irritation (e.g., ill-fitting dentures) 

• Nutritional deficiencies 

In India, smokeless tobacco and areca nut consumption are key contributors, especially in rural populations.

Common Symptoms:

• Non-healing ulcers or sores 

• Lumps in the neck 

• Bleeding from mouth or nose 

• Difficulty swallowing or speaking 

• Hoarseness or unexplained weight loss 

Unfortunately, over 60–70% of patients present at advanced stages, reducing survival rates. Early screening and awareness are crucial.

Oral Cancer: India’s Major Concern

Oral cancer is the most prevalent HNC in India, accounting for nearly one-third of global cases. It is especially common among men aged 40–60, though younger individuals are increasingly affected. 

Key Warning Signs:

• Persistent white or red patches 

• Non-healing ulcers lasting more than two weeks 

• Loose teeth without cause 

• Difficulty chewing or moving the tongue 

• Neck swelling (lymph node involvement) 

Many people mistake early symptoms for dental issues, delaying diagnosis.

Prevention:

Oral cancer is largely preventable. Avoiding tobacco and alcohol can reduce risk by up to 80%. Maintaining oral hygiene, eating a balanced diet, and undergoing regular dental check-ups are essential. Community screening programs in high-risk populations have shown promising results.

Diagnosis of Oral Cancer

Diagnosis begins with a clinical examination by a specialist, followed by a biopsy to confirm malignancy. Imaging techniques such as CT, MRI, and PET-CT help determine the extent of disease and staging (TNM system), which guides treatment planning.

Treatment Options for Oral Cancer

Treatment is multidisciplinary and depends on the stage and patient condition.

1. Surgery

Surgery remains the cornerstone for most cases. It involves removal of the tumor  with adequate margins along with affected lymph nodes. Advanced cases may require removal of parts of the jaw, tongue, or cheek. Modern reconstructive techniques, especially  microvascular free flaps, help restore appearance and function effectively.

2. Radiation Therapy

Radiotherapy is used after surgery in high-risk cases or as a primary treatment in inoperable tumors. Techniques like IMRT allow precise targeting, minimizing damage to healthy tissues.

3. Chemotherapy

Often used alongside radiation (chemoradiation), especially in advanced disease. It may also be given before surgery to shrink tumors.

4. Emerging Therapies

Targeted therapy (e.g., cetuximab) and immunotherapy (e.g., pembrolizumab) are increasingly used for recurrent or metastatic cancers, offering improved survival and quality of life. Recent trials have also shown promising results with immunotherapy when used in borderline cases prior to surgery and along with radiation.

Rehabilitation

Post-treatment care includes speech therapy, swallowing rehabilitation, dental prosthetics, and nutritional support to restore quality of life in a multidisciplinary fashion and this is very important for proper rehabilitation post treatment .

Outcomes: ( in terms of survival at 3-5 years after treatment )

• Early-stage survival: 80–90% 

• Advanced-stage survival: 40–60% 

Thyroid Cancer: A Growing Concern

Thyroid cancer is increasing in India and is more common in women. Most cases are papillary or follicular types with excellent prognosis.

Symptoms:

• Painless neck lump 

• Voice changes 

• Difficulty swallowing 

Diagnosis & Treatment:

Diagnosis involves ultrasound of neck  and guided fine-needle aspiration biopsy. Treatment typically includes surgery (thyroidectomy) followed by radioactive iodine therapy. Long-term thyroid hormone replacement is required.

Prognosis:

Survival rates exceed 90% for most differentiated thyroid cancers.

Laryngeal Cancer: Protecting Voice and Life

Laryngeal cancer affects the voice box and is strongly associated with smoking and alcohol use.

Early Signs:

• Persistent hoarseness (lasting more than two weeks) 

Advanced Symptoms:

• Difficulty breathing or swallowing 

• Neck swelling 

Treatment:

• Early-stage: Radiation or laser surgery (voice-preserving) 

• Advanced-stage: Chemoradiation or total laryngectomy 

Even after removal of the voice box, patients can regain speech through prosthetic devices or electrolarynx systems.

Prognosis:

Early-stage survival exceeds 80%, with good outcomes when treated appropriately.

Conclusion: Early Action Saves Lives

Head and neck cancers, particularly oral cancer, are highly preventable and treatable when detected early. India’s high burden is driven by tobacco use and delayed diagnosis, highlighting the need for greater awareness and screening.

Advances in surgery, radiation, and systemic therapies have significantly improved outcomes, allowing many patients to return to normal life. However, prevention remains the most effective strategy.

If you notice any persistent symptoms, seek medical advice promptly. Quitting tobacco, limiting alcohol, maintaining oral hygiene, and adopting a healthy lifestyle can drastically reduce risk.

Authored by Dr Harsh Dhar (Head Neck OncoSurgeon).

(Dr Dhar along with his Colleagues Dr Sourav Datta and Dr Kinshuk Chatterjee comprise one of the top most Head Neck Departments in a premier hospital in Kolkata. To know more about the team and services, visit www.kolkataheadneckoncology.com)