To address these operational challenges, Narti Solutions is developing practical e-commerce accounting and automation solutions designed to simplify marketplace report processing, reconciliation and accounting workflows for Indian sellers, accountants, bookkeepers and CA firms.
The Growing Complexity of Marketplace Accounting
Selling through multiple e-commerce platforms requires businesses to manage information from different sources. Each marketplace may provide reports in different formats, with its own terminology, settlement structure and transaction details.
A seller may need to manage:
- Customer orders and sales transactions.
- Marketplace commissions and selling fees.
- Shipping, fulfilment and other service charges.
- Returns, refunds and cancellations.
- GST-related transactions and deductions.
- TCS and applicable TDS information.
- Advertising expenses and promotional deductions.
- Settlement amounts and bank deposits.
When these transactions are processed manually, the accounting workload can increase considerably. Businesses must ensure that their sales, expenses, taxes and settlement records are correctly reflected in their books.
For sellers managing multiple marketplaces, maintaining consistency across financial records becomes an important operational requirement.
Why Marketplace Sellers Struggle with Settlement Reconciliation
One of the common challenges in e-commerce accounting is reconciling marketplace settlements with actual sales and bank credits.
The amount deposited into a seller's bank account may not match the total sales value because marketplaces deduct various charges and adjust amounts for refunds, returns, fees and taxes.
For example, a marketplace settlement may include:
- Gross sales during a settlement period.
- Marketplace commissions and service fees.
- Shipping and fulfilment charges.
- Refunds and return adjustments.
- GST on applicable marketplace services.
- Tax deductions and other adjustments.
- Final settlement payable to the seller.
Without proper reconciliation, sellers may struggle to understand the difference between their sales figures, marketplace settlement reports and bank credits.
Accurate reconciliation helps businesses maintain better financial visibility and supports their accounting and GST compliance processes.
The Problem with Multiple Excel Macros and Disconnected Tools
Many businesses initially manage marketplace accounting through Excel spreadsheets, formulas and VBA macros.
These methods can be useful for handling repetitive tasks, especially when the business operates with a limited number of marketplaces. However, as operations expand, maintaining separate files and automation tools for different platforms can become complicated.
Common challenges include:
- Different Excel tools for different marketplaces.
- Changes in marketplace report formats.
- Repeated manual data preparation.
- Maintaining multiple versions of macros.
- Difficulty identifying missing or inconsistent information.
- Separate processes for accounting and reconciliation.
Businesses may eventually need a more organised workflow that can handle multiple marketplace reports and prepare accounting-ready information for their existing accounting systems.
Introducing Narti Solutions
Narti Solutions aims to simplify e-commerce accounting by bringing marketplace report processing and accounting workflows together through a unified application.
The platform is designed to support marketplace sellers, accountants, bookkeepers and CA firms that work with different e-commerce platforms and accounting software.
Instead of maintaining completely separate workflows for every marketplace, users can work with supported marketplace report configurations through a centralised system.
Narti Solutions focuses on three important areas:
- Marketplace report processing: Organising data from supported e-commerce platforms.
- Data validation and reconciliation: Applying processing and validation checks to help identify inconsistencies.
- Accounting integration: Preparing accounting-ready data for supported software such as TallyPrime, BUSY and Zoho Books.
The objective is to reduce repetitive manual work and make marketplace accounting processes more manageable.
How the Unified Accounting Workflow Works
The Narti Solutions workflow can be understood through four main steps.
Step 1: Import Marketplace Reports
Users import the required marketplace reports into the application. The reports may contain sales, orders, fees, returns, settlements and other relevant transaction information.
Step 2: Process and Validate Data
The system processes the imported information and applies relevant data validation checks. AI-assisted data processing can support filtering and identifying potential inconsistencies, helping users review the information before accounting entries are prepared.
Step 3: Export Accounting-Ready Data
After processing and review, the information can be prepared in the appropriate format for the supported accounting workflow.
Step 4: Import into Accounting Software
Users can take the prepared output into their accounting environment, including supported workflows for TallyPrime, BUSY and Zoho Books.
The exact export format and integration process may vary depending on the accounting software, marketplace and supported configuration.
How AI-Assisted Data Processing Helps with Report Validation
Marketplace reports often contain large volumes of transaction information. Identifying incorrect, missing or inconsistent values manually can take time, particularly when multiple reports need to be processed.
AI-assisted data processing can help organise information, support data filtering and identify potential issues for review.
In an accounting workflow, this can be useful for:
- Processing structured information from marketplace reports.
- Supporting the identification of inconsistent transaction values.
- Organising data for reconciliation.
- Reducing repetitive data preparation.
- Helping users review information before accounting export.
AI-assisted processing should complement appropriate validation rules and human review, rather than replace accounting verification.
The objective is to make the process more efficient while keeping users involved in checking important financial information.
Who Can Benefit from Narti Solutions?
Narti Solutions is designed for different types of users involved in e-commerce operations and accounting.
E-commerce Sellers
Businesses selling through Amazon, Flipkart, Meesho and other supported marketplaces can use a more organised workflow for processing sales and settlement reports.
Accountants and Bookkeepers
Professionals handling marketplace accounting can benefit from a centralised process for preparing transaction data and accounting entries.
Chartered Accountant Firms
CA firms managing multiple e-commerce clients can explore a more structured approach to marketplace report processing and reconciliation.
Businesses Using Different Accounting Software
Businesses working with TallyPrime, BUSY or Zoho Books can explore supported workflows based on their accounting requirements.
Explore Narti Solutions
As marketplace selling continues to evolve, businesses need accounting processes that can keep pace with changing transaction volumes, reporting requirements and operational complexity.
Narti Solutions aims to help sellers and accounting professionals simplify these workflows through marketplace report processing, data validation and accounting software integration.
Businesses interested in improving their marketplace accounting processes can explore the available solutions and request a demonstration.
Explore the platform: https://nartisolutions.com/
Request a demo: Visit the Narti Solutions website to enquire about the available demo and supported integrations.
About Narti Solutions
Narti Solutions focuses on developing software and automation tools for e-commerce accounting, marketplace report processing, reconciliation and accounting integration. Its solutions are intended for marketplace sellers, accountants, bookkeepers and CA firms working with supported accounting platforms and e-commerce marketplaces.
