Broomerce: Driving Bihar’s Automotive Businesses Towards Faster, Smarter Growth

A Journey Rooted in Experience

Sudarshan's journey with Broomerce started with firsthand experience of the challenges in the automotive supply chain. Having grown up with his family's lubricant retail shop in Begusarai, he constantly faced delayed deliveries, inconsistent supply chains, and high procurement costs. Every order came with uncertainties, making business operations unpredictable. Frustrated by these inefficiencies, he realized there was a need for a streamlined, digital solution that could bridge the gap between suppliers and small businesses.

Ankit, originally from Jaipur, brought in the perfect blend of technology and vision. With over 12 years of experience as a software developer, he had the expertise needed to build a robust and scalable platform. Having known each other for years, Sudarshan and Ankit combined their strengths to launch Broomerce, a startup that is set to redefine automotive commerce in Tier 2 and Tier 3 cities.

Backed by Startup Bihar

Broomerce’s innovative approach has already gained recognition. The startup secured pre-seed funding under the Bihar Startup Policy 2022, a testament to its potential and impact in the region. This funding has helped accelerate its growth, allowing the team to expand its network and enhance its logistics capabilities.

What Makes Broomerce Different?

• One-stop solution: Spare parts, lubricants, and more are available under one digital roof.
• Hassle-free doorstep delivery: No more delays or middlemen—businesses get their products delivered on time.
• Credit support for buyers: Making it easier for small businesses to manage cash flow while keeping operations running smoothly.

Aiming for ₹10 Cr ARR in the Next Financial Year

With a solid foundation and a growing network of customers, Broomerce is now eyeing a revenue milestone of ₹10 Cr in ARR in the next financial year. By focusing on underserved markets and enabling small automotive businesses, the startup is not just facilitating transactions but empowering local entrepreneurs to scale and succeed.

As Bihar emerges as a hotbed for startups, Broomerce is leading the charge in automotive digital commerce. With its commitment to efficiency, affordability, and accessibility, this startup is proving that innovation doesn’t just belong to metro cities—it’s thriving in the heart of India too.