Zia Ur Rahman’s journey is a testament to the power of determination, vision, and impact-driven business. He was given the task of opening 100 stores across India, and within just two years, he has already established four thriving outlets, with many more in the pipeline. His story is a powerful reminder that success is not just about profits but about solving real problems and making a meaningful difference in people’s lives.
For aspiring entrepreneurs, his advice is simple: Have a clear vision, stay persistent, and focus on real impact. Identify gaps in the market and take action to address them. One bold decision can transform not just an industry but entire communities.
While most retailers focus on profit margins, Zia Ur Rahman set out with a different goal—making quality shopping accessible to everyone, regardless of their income. He saw a gap in the market where lower-income communities lacked affordable yet dignified shopping experiences, and instead of waiting for change, he built it himself.
What started as a bold idea is now a growing retail movement, proving that business success and social impact can go hand in hand. In just two years, Zia has turned his vision into reality, reshaping communities, creating jobs, and setting new industry standards.
Overcoming Challenges to Bring Change
Zia’s journey was filled with challenges. His idea of serving lower-income communities with a high-quality shopping experience was initially met with skepticism. Many believed the business model would not be financially viable. Industry insiders doubted its feasibility, and securing locations and funding was difficult, as investors hesitated to back an unconventional retail concept. Suppliers and customers were used to traditional formats, making trust-building another major hurdle. Alongside these struggles, he had to learn the complexities of running a retail business, from logistics and pricing strategies to customer engagement.
Despite these obstacles, Zia remained committed to his goal, determined to prove that business success could go hand in hand with community development. He worked tirelessly, often putting in 19-hour days, ensuring every aspect of his vision was executed flawlessly.
A Growing Success Story
His dedication led to the successful launch of the first Red Rose Mart store in Falaknuma on January 14, 2023, spanning 26,000 square feet. The store quickly became a vital part of the community, offering groceries, FMCG products, beverages, fresh fruits, and bakery items at reasonable prices. Encouraged by this success, Zia expanded further with a second store in Kanchan Bagh, covering 10,000 square feet, which opened on December 3, 2023. A third store in Moinbagh at Edi Bazaar, set to launch on September 1, 2024, will add another 10,000 square feet of retail space.
Beyond retail, Zia wanted to make fashion accessible as well. This led to the introduction of WIIZ Fashion, a brand offering stylish yet affordable clothing. The second WIIZ Fashion store opened on December 3, 2023, reflecting his belief that quality fashion should be inclusive and budget-friendly.
His efforts have not only reshaped the retail landscape but also created job opportunities in Hyderabad, contributing to the local economy. By building a strong connection with the community, he has ensured that people can shop with dignity while proving that affordability and quality can go hand in hand.
A Legacy in the Making
This opportunity was entrusted to him by Syed Hameeduddin, chairman and his grandfather of the Red Rose Group of Companies upon his return from London after completing his studies. With the unwavering support of his family, Zia has been able to turn his vision into reality. Their encouragement and belief in his mission have been instrumental in the growth and success of Red Rose Mart.
As Red Rose Mart continues to expand with the goal of surpassing 1 lakh square feet by 2025, Zia remains committed to his mission—making quality products and services accessible to all. His relentless work ethic and unwavering dedication serve as an inspiration to future entrepreneurs who aim to combine business success with meaningful change.
