YANA League Successfully Concludes Season 2, Clocks 1.2 Million Views on Social Media

The season's nationwide visibility was driven by a strong media and PR push. HR Media managed the league's PR, ensuring coverage across the country, while Josh Media added value in taking the league's greeting and messaging to every corner of India. The campaign also included advertisements on 400 screens in Pune Metro through SGB Advertisers, large-format hoardings in Mumbai by Global Advertisers, radio partnership with BIG FM, and telecast on Hathway and Dance Sport reaching over 1 crore households. CampaSure and CampaPace were the Hydration and Beverage Partners and Max Protein was the Energy Partner.

Celebrity presence further amplified reach. Bollywood actors Vindu Dara Singh and Nandish Sandhu attended the inauguration and prize distribution, while celebrity-owned franchises brought in new digital audiences. Delhi Dhakad, owned by creator Jashn Agnihotri [5M+ followers], won the Breast Cancer Awareness Edition, while Desi Warriors, owned by Rajveer [@rajveer.live - 2M+ followers], drew strong traction.

A major highlight of the season was Chambal Ghariyal coming on board as a team owner. Backed by Karan Developers - a company with a turnover of around Rs. 2000 crore and owner of the successful Chambal Ghariyal team in MPCL cricket - their decision to own a team in YANA is not an investment in the league, but a strong statement of belief that table tennis too can attract big team owners. This is the power of YANA League.

Founder Krishna Kotian and Co-founder Rekha Kotian said:
"We would like to thank all our partners and brands who supported us, and all our team owners for believing in YANA League and investing in us as franchise owners. A big thank you to all the players who came from all over India believing in us and trusting us. We hope we have lived up to their expectations.

Going forward, YANA League will be much bigger and bolder. Keep watching and supporting us and be a part of YANA League."
From 2027, YANA League will introduce five-year franchise ownership commitments for its Women's League and Breast Cancer Awareness League to ensure long-term stability for teams and players.