Before VedaOils entered the market in 2018, Indian consumers seeking essential oils had no choice but to settle for unreliable products, with no real confidence in what was inside the bottle. Despite providing no quality assurances, brands charged a premium, leaving consumers unable to differentiate between products at different price points.
Historically the marketplace has catered to an extremely limited, cost-driven market of high-quality retail products. The operational cost structure of the supply chain provider has resulted in high prices and limited access for consumers to purchase goods in bulk, which has rendered all businesses not part of the corporate world, such as wholesalers and retail retailers, unable to create sustainable and economically viable businesses, which have severely limited the capacity of entrepreneurs and new businesses (including spas), in product creating purposes beyond the creation of a profit-oriented business.
The Origin Story
The Indian market for essential oils had problems with the way the product was positioned as a luxury item (highly concentrated, expensive and only available in small bottle sizes (25mls or 50mls) at prices that gave consumers a distorted view of how scarce the oils were).
The brands used the same messaging about how to use the product, which reinforced consumer behaviour (meaning; they were told to use less). The fundamental issues (behind the message) were related to inefficiencies in the supply chain and distribution logistics.
VedaOils was launched based on a bold operational belief that both premium essential oils and natural products should not be exclusive or too expensive for everyone to obtain. Seven years later and still going strong, this fundamental principle has created VedaOils’ unmatched market position. Today, it is the largest supplier of essential oils in India, provides customers with access to the widest selection of products, the best pricing available for those products, and an available supply chain to both individual retail consumers and large commercial production companies from a single source.
Empowering a Growing Market
Many small businesses were disproportionately affected by the traditional ways of doing business in the essential oils industry. Some examples of those impacted were:
● A startup soap company that needed a consistent source of lavender essential oil to help keep their margins solid.
● A massage therapy center that needed a consistent source of carrier oils and did not want to rely on chance sources.
● A DIY skincare line that wanted to use high-quality oils but did not want to pay retail prices on each purchase.
● A growing beauty brand looking for a long-term, reliable supplier.
Strategic Brand Positioning
VedaOils has built a huge product line that serves more than one type of customer and has more than 2400 products, which includes more than 100 essential oils, hydrosols, floral waters, raw materials for soap making, candle making, and cosmetics, herbal extracts and finished goods for retail.
As a result of this tremendous selection, VedaOils has changed its market position, including:
● For individual consumers, VedaOils has become a trusted source for natural ingredients
● For entrepreneurs creating formulations, VedaOils is a source for developing those formulations
● For businesses who purchase products in bulk, VedaOils provides a reliable and efficient source for purchasing those products
● Emerging companies in Beauty and Wellness space can be connected to VedaOils and use our private-label program to create and distribute products without commitment to create their own facilities.
● VedaOils has also established a new group of consumers by attracting a large and growing population of people interested in DIY products.
The ability to provide the same platform for an individual Retail Buyer, a scaled business making soap, and a Private Label Brand Owner allows VedaOils to have a significant competitive advantage that is unlike any other retailer or wholesaler in the marketplace. Additionally, because of our diverse customer base, we will also have unparalleled market intelligence.
The Strategic Pillars
An Inclusive Pricing Model
VedaOils has a definitive stance when it comes to their pricing: the traditional premium other brands charge for high-quality essential oils does not equate to the true cost of quality; it instead reflects a fragmented marketplace, ineffective supply chain designs and a lack of competitors.
Historically, the only people that enjoyed wholesale pricing were large enterprises who had a negotiating edge; now, they’re all able to buy at wholesale pricing thanks to VedaOils. Affordability at VedaOils is not treated simply as a discount approach; it’s actually one of the foundations of their business — they believe that everyone should have access to natural-quality ingredients at an affordable price.
Uncompromising Quality at Scale
VedaOils' sourcing method is grounded in both thorough and proper operating methods, not merely a marketing strategy; they will only utilise verified and tested raw materials or Ingredients. Each & every Essential Oil in the VedaOils Catalog can be traced back to a verified, proven source to ensure that the raw material meets the required quality for each essential oil; and each will have a registered manufacturing process involving documents, certifications, and maintaining consistent batch quality. For B2B customers developing their products off the basis of the integrity of these raw materials, this is very important.
Consistency of quality due to bulk purchasing is typically not possible, as the need to fulfil an order requirement usually leads to shortcuts in sourcing. However, VedaOils growth has been based on maintaining an exact quality level across both retail and commercial supply; Therefore, no matter what size the order, there is no variance in the quality standard, fulfillment processes will operate equally for one bottle as they will for a bulk pallet and thus the company has a great deal of merit in both retaining customers who purchase their product for reliablity to the consumer.
Consistent Innovation: The "Make Your Own" Platform
The Make Your Own platform launched by VedaOils is a game changer to empower customer choice in providing the necessary ingredients, guidance and recipes (inspired by the myriad of options) for someone to create their own products at home. It allows the user access to the knowledge required to develop their own moulds/soaps, etc., and as a result, the user will become a "life-long" customer after experiencing the process of making their own luxurious night serum/candle (other examples are also included, such as body lotion, aromatherapy oils, massage oil and hair care products). Thus converting simple buyers into loyal, invested customers through this platform.
Looking Ahead: A Global Natural Ingredients Brand
The rapidly growing market that VedaOils is targeting is due to an overall trend towards ingredient transparency, clean beauty, and DIY personal care products on a global level.
VedaOils has the necessary tools (product range, digital capabilities, pricing strategies, ability to supply large quantities, and international reach) to be a leader in this market expansion. Examples of this are already being seen through the company's growth in the US, UK, Canada, Europe, and Australia, where there is strong demand outside its home country for their products.
In addition, the Make Your Own platform is providing VedaOils with another type of highly engaged customer, and entering the retail finished products sector will give the company access to a very large second stream of revenue.
VedaOils' trajectory is undoubtedly clear; not only is it maintaining its position as the #1 essential oils supplier in India but also developing the infrastructure to be the most complete natural wellness brand in India.
About VedaOils
Founded in 2018, VedaOils is India's #1 essential oils supplier and natural ingredients company. Its catalogue spans 100+ essential oils, carrier oils, fragrance oils, hydrosols, herbal extracts, soap-making supplies, candle-making supplies, cosmetic raw materials, and private-label solutions, alongside a Make Your Own platform covering soaps, candles, perfumes, skin care, aromatherapy, bath and body, massage, and hair care. VedaOils serves retail consumers, DIY creators, beauty entrepreneurs, wellness businesses, and commercial manufacturers across India, the US, UK, Canada, Europe, and Australia. The brand is built on one promise: the best available quality at the lowest possible market price—for everyone.
