Its newest venture, OVI Makers™, takes that thinking directly into Solapur’s textile and artisan economy. Soft-launched in September 2026, the WhatsApp-first marketplace is designed to connect weavers and artisans with buyers more directly, creating another route to market beyond traditional intermediary networks.
Even the name is deliberately local. “OVI” comes from the traditional Marathi ovi folk verses, commonly associated with songs sung by women while working at the grinding stone. For Veda, that cultural connection is not merely part of the branding. It reflects the kind of enterprise she now wants to build: contemporary in its technology, but rooted in the communities it serves.
From Mauritius Back to Maharashtra
Veda’s entrepreneurial work began more than a decade before The Prisma Global.
In 2014, she co-founded Panda & Wolf Holdings in Pune before expanding the business to Mauritius. Among the ventures developed during that period was Eco-Warriors™, an educational game created to teach children about recycling and environmental responsibility.
The initiative received UNESCO patronage and was introduced through schools in African markets. Her earlier venture also developed Discover Mauritius™, a digital tourism platform that went on to reach users across mobile and web platforms.
By 2022, Veda had exited Panda & Wolf and returned to Solapur.
The move was not intended as a retreat from international entrepreneurship. Instead, she began applying what she had learnt abroad to industries and communities closer to home.
Building an Ecosystem From Solapur
The Prisma Global today spans ventures across culture, technology, manufacturing, infrastructure and strategic services.
One of its manufacturing initiatives, PrismaTex, operates from a 20,000 sq ft facility in Solapur and, according to the company, is backed by ₹2.62 crore in NCDC funding while involving more than 280 women.
OVI Makers now extends that ecosystem towards India’s artisan economy.
Rather than asking artisans to navigate a conventional ecommerce structure, the platform has been designed around WhatsApp, a tool already familiar to sellers and buyers across smaller Indian cities. The intention is to make discovery and transactions easier while giving makers greater visibility and a more direct relationship with their market.
For Veda, it is also part of a broader argument about where entrepreneurship can come from.
Tier 2 cities are often spoken about as markets waiting to be reached from elsewhere. The Prisma Global is being built from the opposite direction: using Solapur as the starting point, drawing from its manufacturing base, cultural identity and local networks, and then creating ventures capable of travelling beyond the city.
With OVI Makers beginning its next phase, Veda is bringing together two very different parts of her entrepreneurial life: the international experience she accumulated over the past decade and the local economy she returned home to work within.
This time, the ambition is not to leave Solapur in order to scale. It is to see how much can be built from it.
