A Vision Beyond the Runway
Speaking about the season, Pallav Ojha, Founder, India Beach Fashion Week, said, “India Beach Fashion Week has always been about creating a space where fashion meets culture, travel and new ideas. With Season 12, we wanted to create something that went beyond the runway—an experience where designers, brands, creators and audiences came together in a shared world. The Sanctuary reflected that vision, and seeing it come alive in Goa was a proud moment for our entire team.”
Day One: A Celebration of Design, Creativity and Culture
The opening day featured an eclectic line-up of designers and labels across the indoor Rooted Realm and outdoor Floated Realm stages, setting the tone for two days of fashion, music and creative expression.
The fashion programme opened with SEFT India, followed by Mrigdhi by Arpita Rathore and Menakace by Meenakshi Menon. The line-up continued with Ashfaq Ahmed x Nilaura and Lucilia, bringing distinct design aesthetics to the runway.
Celebrated designer Rajdeep Ranawat followed, while Mr. Ajay Kumar x Campus presented a dedicated brand showcase that brought together fashion and footwear. Actor Taha Shah served as the showstopper for the Mr. Ajay Kumar x Campus presentation.
The Rooted Realm programme continued with One Minute Saree, Ashé and Forever Naveen Kumar, followed by Sakshi Bindra and Riddhi & Siddhi – Mapxencars. A showcase by Bhawna Rao further added to the day’s creative diversity, while Priya Kataria Puri x Chivas brought the opening day to a close with a presentation combining designer fashion and contemporary celebration.
Music added another dimension to the outdoor festival experience, with performances by Madboy Mink and OG Shez contributing to the event’s vibrant atmosphere.
With its mix of established designers, emerging labels, brand collaborations and live entertainment, Day One established the spirit of The Sanctuary and set the stage for the season’s concluding day.
Day Two: Distinctive Design, Activewear and the Grand Finale
The second day continued the celebration with an expansive programme of designer presentations, brand collaborations, activewear and the Timex Presents grand finale.
Day Two opened with Cinema Sanctuary, a conceptual presentation exploring the relationship between fashion and storytelling, conceptualised by Jitin Hingorani.
The afternoon programme featured Therefore, followed by designer showcases from Prashant Majumdar, Kingshuk, Sahil Gulati and Lucilia, each bringing a distinct design perspective to the runway.
The outdoor Floated Realm hosted the Sweaty Betty showcase, featuring artists Saranya and Akhlad Ahmad. The presentation brought together activewear, movement and contemporary lifestyle, reflecting the growing intersection of fashion, fitness and personal expression.
The evening programme continued with Manaca x Gatsby, combining fashion and grooming in a collaborative presentation. This was followed by Felix Bendish x Voltas, connecting designer fashion with the event’s Comfort Partner.
The runway subsequently featured Manoviraj Khosla, followed by Upen Reddy and Ashwini Reddy, showcasing the diversity of creative talent represented at this season’s fashion week.
One of the evening’s key presentations was Timex Presents Reynu Taandon & Nikhita, celebrating designer fashion alongside the season’s Title Partner. The programme continued with The Finale Moments: The Hall of Fame, recognising the creative spirit and community that helped define India Beach Fashion Week.
The final presentation, After Dark by Akshit Shetty, brought the two-day fashion and festival experience to a close.
Celebrity appearances across the event included Arbaz Patel, Nimrit Kaur Ahluwalia, Niki Tamboli and Deepti Sadhwani, adding to the season’s glamour and visibility.
Brand Partnerships That Brought The Sanctuary to Life
Season 12 was presented by Timex, whose association with India Beach Fashion Week brought together the worlds of timekeeping, fashion and contemporary culture. The season also featured brand collaborations and experiences designed to connect fashion with individual style, grooming, movement and lifestyle.
Timex: Four Consecutive Years of Partnership
Mr. Deepak MD Timex group
Reflecting on Timex’s fourth consecutive year with India Beach Fashion Week, the brand representative said:
“Our association with India Beach Fashion Week has grown into a meaningful platform for Timex to engage with fashion in a way that feels relevant, contemporary and experiential. Over four consecutive years, we have seen the partnership evolve from a fashion-week integration into a larger expression of how Timex sees watches as an integral part of personal style.
“This season, the response was particularly encouraging, with strong consumer engagement, creator participation and visibility across the fashion ecosystem. It reinforced that there is a growing appetite for watches that combine functionality with individuality and fashion relevance.
“What stood out was how naturally this year’s theme of The Sanctuary connected with Timex’s own perspective on making time for what matters. Through the Timex Analog Life Studio, we created moments that encouraged people to pause, be present and engage with fashion and one another beyond the digital world.
“Our latest collections complemented the runway, with key designer collaborations representing Timex’s connection with fashion and bringing together timepieces and distinctive design perspectives. From runway showcases and designer-led styling to on-ground experiences and creator content, the platform allowed us to bring ‘Analog Life, Make Time Yours’ to life in a high-fashion environment, reinforcing how watches are an integral part of personal style and self-expression.”
Campus: Celebrating Individuality and Self-Expression
Ishita Agarwal, Sr. Manager – Brand & Category, Campus Activewear Ltd.
“Fashion is as much about individuality as it is about trends. IBFW brought together fashion, culture and self-expression in a way that resonated strongly with Campus. As a brand that believes in ‘Moving Your Way’ as a mantra, the partnership felt like a natural opportunity to celebrate self-expression, movement and individuality.”
Sweaty Betty: Bringing Fashion, Movement and Wellness Together
Rajesh Dudi, Director, Gaurik Fashions Ltd.
“Sweaty Betty’s association with India Beach Fashion Week Season 12 was a strong opportunity to bring together fashion, movement and wellness in a way that felt relevant to today’s consumer. The response was very encouraging, particularly in seeing how naturally the brand’s philosophy of living an active, confident and expressive life resonated with the Indian audience. IBFW gave us an engaging platform to introduce Sweaty Betty’s world to a fashion-forward and increasingly wellness-conscious consumer.”
Gatsby: Grooming Meets Fashion
Pankaj Bhawnani, CMO, Gardenia Cosmotrade LLP and Gatsby India
“Returning to India Beach Fashion Week for the third consecutive year as Official Grooming Partner has been a deeply rewarding experience for Gatsby. As a brand owned by Mandom Japan, we brought world-class Japanese grooming quality to every platform we were part of, and IBFW’s vibrant, beachside energy was the perfect stage to showcase it.
“Season 12 was our most engaging edition yet. The response from designers, models, creators and audiences showed that great grooming is an integral part of the fashion conversation. We are grateful to the IBFW team for their continued trust.”
L’Atelier 1664: A Distinctive Expression of Good Taste
Spokesperson name and designation to be confirmed, L’Atelier 1664
“For L’Atelier 1664, India Beach Fashion Week Season 12 was a natural expression of our belief that good taste extends beyond the expected to how you experience and express yourself. The platform brought together fashion, culture, creativity and a premium audience, creating the right environment for L’Atelier 1664 to engage with consumers in an authentic and contemporary way.
“The response was encouraging, with strong interest from guests and creators and a clear appreciation for the brand’s distinctive French identity and premium experience.”
Black Pearl: Celebrating Talent and Creative Opportunities
Official spokesperson name and designation to be confirmed, Black Pearl
“We were honoured to be the Official Talent Partner for IBFW Season 12.0, Goa. We celebrated exceptional talent, cultivated creativity and connected models with distinguished opportunities in the fashion industry.”
A Collective Vision
India Beach Fashion Week Season 12 was supported by Goa Design Project, with Goa Socials as Festival Partner.
The wider partner network included SEFT as Online Education Partner, SMA as Hair and Make-up Partner, Black Pearl as Talent Partner and Latitude Entertainment as Production Partner. Associate partners included Mibel, Nilaura, Sociallize, Netra Productions and Sungold.
Through its partnerships, runway presentations and immersive experiences, Season 12 reinforced the role of India Beach Fashion Week as a platform connecting designers, brands, talent and audiences through contemporary fashion and destination culture.
About India Beach Fashion Week
India Beach Fashion Week is a fashion and lifestyle platform that brings together designers, brands, creators and audiences through fashion showcases, brand collaborations and destination-led experiences. A project by Goa Design Project, IBFW celebrates contemporary Indian design and the evolving culture of resort and destination fashion.
Website: www.ibfwgoa.com
Email: register@ibfwgoa.com
