Sundaram Finance Organises a One-of-Its-Kind Customer Conference ‘Sundaram Circle’ in Gurugram

This belief echoes the guiding mantra of the Company’s founder, Shri T.S. Santhanam — “Contact. Contact. Contact.” — which remains the cornerstone of strong and enduring customer relationships. Long before customer-centricity became a buzzword, the founder’s father, Shri Sundaram Iyengar, had initiated several such practices in bus transportation as early as 1924.

The event highlighted Sundaram Finance’s 360-degree commitment — offering comprehensive solutions through its group companies: Sundaram Finance, Sundaram Home, Sundaram Mutual, Royal Sundaram, Sundaram Business Services and Sundaram Alternates.

This 360-degree approach goes beyond transactions. Sundaram Finance is in the business of everyday engagement — where partnerships empower livelihoods, support businesses and help shape dreams. The Group fulfils its corporate social responsibilities (CSR) across healthcare, education, culture and sustainability, while its Green Task Force focuses on long-term environmental impact.

During the customer conference, senior leaders addressed the gathering, engaged with the next generation of entrepreneurs and business owners, and discussed how Sundaram Finance and the Group continue to meet evolving needs through their solutions. Leaders also recognised long-standing customers for their enduring association with the Company by presenting them with special mementoes. Long-time customers shared their experiences, while first-time attendees experienced the Company’s relationship-based approach — a hallmark that sets Sundaram Finance apart in today’s fast-paced, transaction-driven marketplace.

Concluding the evening, Sundaram Finance reaffirmed its commitment to remain a trusted partner — not only in the next transaction, but in every next moment of each customer’s journey.