Founded in 1999 by Archana Bhobe and Sumeet Bhobe, SNIP started as a boutique hair salon driven by creativity and a passion for styling. Archana’s experience in fashion and creative styling, along with Sumeet’s design-focused approach, helped establish a brand that aimed to go beyond the traditional salon experience.
From its beginnings as an intimate space for self-expression, SNIP has grown into one of Goa’s leading grooming and wellness destinations, with four large-format locations across North Goa covering more than 16,500 square feet.
As the brand completes 26 years, SNIP has built a strong reputation for quality, innovation, and consistently high standards of customer service.
The SNIP Approach to Affordable Luxury
Affordable luxury has remained central to SNIP’s identity since its inception. The brand brings together premium services, carefully selected products, and international-standard treatments while maintaining an approachable and welcoming environment.
Its clientele includes Goa residents, business travellers, and tourists who return for the brand’s personalised approach and attention to detail. At SNIP, grooming and wellness are positioned as a complete experience rather than simply a service.
A Complete Destination for Beauty and Wellness
Over the years, SNIP has steadily broadened its offering to become a comprehensive destination for hair, beauty, nails, and spa treatments.
Its hair services include a diverse portfolio of L’Oréal Professionnel and Kérastase-backed treatments, covering haircuts, colouring, perms, straightening, and other specialised services. SNIP is also the exclusive destination for Kérastase in Goa, bringing the globally recognised professional hair-care brand to its premium clientele.
The spa offering focuses on relaxation and holistic wellness, with treatments featuring AMINU and Beyond Beyond skincare. Balinese massages, hot stone therapies, and other restorative treatments are designed to provide guests with a deeper sense of relaxation and wellbeing.
People at the Centre of the Experience
A key part of SNIP’s journey has been its focus on people and service excellence. The brand has built a team-oriented culture grounded in skill, ethics, and a commitment to delivering consistently high-quality experiences.
Its emphasis on talent and customer satisfaction has helped SNIP develop a loyal clientele and establish a strong presence within Goa’s lifestyle and hospitality ecosystem.
Building the Next Phase of SNIP
With 26 years of experience behind it, SNIP is now preparing for its next major phase of growth. The company has earmarked over ₹120 crore towards expansion, with plans to establish multiple new wholly owned locations over the next 18 months.
Alongside its company-owned expansion, SNIP is also set to introduce franchise opportunities this year, opening the brand to partners who align with its approach to quality, consistency, and customer experience.
The expansion marks an important transition for the brand, combining its established operating experience with a larger growth vision. With decades of customer trust and established systems in place, SNIP is looking to take its approach to affordable luxury beyond its existing footprint.
Today, SNIP Salons & Spas represents more than a salon or spa. Over the past 26 years, it has become part of Goa’s beauty, lifestyle, and wellness landscape. As it enters its next chapter, the brand aims to build on that legacy while setting new benchmarks for premium grooming and wellness experiences.
SNIP Salons & Spas - where affordable luxury meets enduring excellence.
