The launch witnessed a gathering of more than 2,000 students, fans, well-wishers and guests, creating a vibrant atmosphere similar to a major film audio or music launch. The title and official poster of the song were also unveiled during the event.
A Special Initiative for 300 Auto Driver Families
The song launch also featured a social welfare initiative led by Siddu Reddy Kandakatla, under which insurance support was extended to 300 auto driver families, with coverage of ₹3 lakh for each family.
According to the initiative, the insurance is intended to provide financial support to the participating families in the event of unforeseen circumstances. The initiative further states that eligible families can receive financial assistance of up to ₹10.5 lakh under the specified coverage.
Prominent Guests at the Launch
The event was attended by several notable personalities from the entertainment and public spheres, including:
Chandrabose – Oscar-winning lyricist
Shyam Kasarla – Renowned lyricist
Nalgonda Gaddar Narsanna – Folk singer and artist
T. Prakash Goud – Rajendranagar MLA
Their presence added further significance to the song's Hyderabad launch.
A Musical Story Built Around Marriage and Family
“OH NA SIDDAYYA” revolves around the emotional bond shared between a husband and wife. The narrative explores themes of love, companionship, mutual support and family values, drawing inspiration from aspects of Siddu Reddy Kandakatla’s personal journey.
The promo introduces Siddu Reddy Kandakatla and Katyayani Jagana in the lead roles and sets the stage for the complete story that will be presented through the full music video.
Creative Team
Katyayani Jagana – Lead Actress
Known for her strong social media presence and following on Instagram.
Ram Adnan – Director & Lyricist
A lyricist and filmmaker associated with several popular songs.
Arun Koluguri – Cinematography & Editing
An experienced cinematographer and editor who has worked on more than 2,000 songs.
Together, the team brings together music, storytelling and visual production to create the emotional world of “OH NA SIDDAYYA.”
About Siddu Reddy Kandakatla
Siddu Reddy Kandakatla is a Telangana-based entrepreneur, philanthropist and founder of Kandakatla’s KSR Projects. He has been associated with various community-oriented initiatives and has received recognition including the ISR Leader Award in London in 2024, the Global Philanthropy Award at Miss Ocean World 2025, and the Malaysia MyTA Award.
Music & Production Credits
Featuring: Siddu Reddy Kandakatla & Katyayani Jagana
Director & Lyricist: Ram Adnan
Music Director: Kalyan Keys
Singers: Ram Adnan & Srinidhi
Cinematography & Editing: Arun Koluguri
Art Director: Naveen WNT Team
Executive Producers: Ramesh Madasu & Sheelam Bhanuprasad
Costume Designer: Paladhi Srinivas
Digital Partner: Hashfluence Digi Marketing
Promo Now Available : https://youtu.be/J7fR8T0hSjY?list=RDJ7fR8T0hSjY
The “OH NA SIDDAYYA” song promo is now available on YouTube, giving audiences a first look at the music, performances and emotional storyline.
The full song is set to release soon, with the complete video expected to take the story forward and reveal the journey of its characters in greater detail.
