Unlike traditional search, AI systems now generate direct answers, often without website visits. This has created a new layer of visibility where accurate and consistent brand citations inside AI responses are becoming critical.
Taptwice Media addresses this through prompt testing across multiple engines, tracking citation share, sentiment, and positioning across target queries. These insights feed into ongoing optimization cycles designed to both improve and maintain visibility.
“We treat AI visibility and brand search as something that can be measured and engineered,” said Shubham Kumar Agrawal. “Every engagement runs through a continuous loop of testing, tracking, and correction so results stay consistent.”
The company supports this with a group of services including a press distribution network of over 1,700 publications and a defined system for correcting misinformation in AI-generated outputs.
Taptwice Media works with clients across the United States, United Kingdom, Canada, Australia, Singapore, UAE, and key European markets, alongside India.
Its clients include Dr. Nauri, creator of the APEX AI Framework, along with A2N Advisory, HNP and Associates, and SBIPL Projects Limited. Additional work across SaaS, D2C, and enterprise sectors remains under NDA.
Taptwice Media is also developing in-house marketing agents for e-commerce brands to analyze how products appear in AI-driven shopping environments. These systems focus on visibility within conversational shopping results on platforms like ChatGPT.
Agrawal noted that this reflects a broader shift across the AI ecosystem.
According to him, the industry is increasingly focused on accurately measuring how brands are positioned and recommended within AI engines, as these systems continue to influence buying decisions.
Founded in 2024, Taptwice Media operates alongside Taptwice Global, Taptwice Social, and The Enough Agency. The company is also planning expansion.
“We may start Taptwice Media’s Noida office by the end of this year,” Shubham said.
About Shubham Kumar Agrawal
Shubham Kumar Agrawal is the founder of Taptwice Media and a recognized expert in AI-driven marketing systems. Based in Noida, India, he works on how brands are discovered, interpreted, and cited within generative AI platforms.
His work focuses on answer engine optimization (AEO), generative engine optimization (GEO), and AI search visibility, with an emphasis on building measurable systems for brand presence across platforms such as ChatGPT, Google AI Overviews, Perplexity, and similar technologies. His areas of work include AI brand-mention tracking, sentiment analysis, entity alignment, and large-scale content and press distribution strategies.
Agrawal works with clients across India and global markets including the United States, United Kingdom, Canada, Europe, the Middle East, and Asia-Pacific. His named clients include Dr. Nauri, creator of the APEX AI Framework, as well as A2N Advisory, HNP and Associates, and SBIPL Projects Limited, along with multiple SaaS brands under non-disclosure agreements.
He has been featured in Mid-day’s 2026 list of “Professionals Making an Impact Across India’s Industry Spectrum”.
Contact Shubham Kumar Agrawal here:
● Website: https://taptwicemedia.com
● LinkedIn: https://www.linkedin.com/in/shubham-taptwicemedia/
● Email: shubham@taptwicemedia.com
