Search Is Changing: Why Maniv Romeo's Agency Lists Answer Engine and Generative Search Services

Sikander Kumar

Oct 12, 2026 - 03:47

Oct 12, 2026 - 10:55

Business

What AEO and GEO Mean

The two terms describe a simple idea. AEO is about structuring content so that search features and assistants can pull a clear, direct answer from it. GEO extends that thinking to generative AI tools that compose responses from many sources, aiming to make a business easier for those systems to find, understand and mention. In the agency's words, the aim is to help companies show up when people put questions to AI tools, not only when they type into a search box.

In practice, practitioners in the field talk about clear page structure, concise answers to common customer questions, consistent business details across the web, and credible sources that support what a company says about itself. A restaurant that lists the same address, hours and menu everywhere is easier for software to describe correctly than one whose details differ from site to site. A software firm with a plain-language page explaining what it does, for whom and at what price gives an assistant something solid to quote.

Technical foundations matter as well. Structured data, fast-loading pages and clean markup help machines read a site, which is where Maniv Romeo's reported background in both coding and marketing becomes relevant. His agency describes its approach as connecting a business's digital infrastructure with its marketing goals, so that website, content and campaigns work together. The same logic applies when the audience is a piece of software deciding which sources to trust.

A Young and Changing Field

The shift is still young. Traditional search optimisation has two decades of accumulated practice behind it, while the way AI tools choose and cite sources is less transparent and changes often. That uncertainty is one reason many agencies are adding AEO and GEO to their offering now: businesses that publish clear, accurate, well-organised information are generally better placed whichever direction the tools go.

Searches are also changing in character. People increasingly phrase questions in full sentences, ask follow-ups and expect a single synthesised answer. For local and small businesses, that raises the importance of content written the way customers actually speak, covering common concerns such as price, delivery times, comparisons and suitability. Pages built around those questions tend to serve both human readers and automated summarisers.

Where Shootup Media Fits

For Shootup Media, whose portfolio includes work for brands such as Dakloni and Visgrow, the addition of these services sits alongside its core offerings in search engine optimisation, paid advertising, branding and public relations. The company's broader view is that visibility now depends on being understood by software as well as by people, and that a single marketing strategy should address both.

Maniv Romeo, who is also known professionally as Sikandar Kumar, has built his profile around that intersection of technology and communication. As assistants take on more of the work of discovery, the businesses most likely to benefit are those that treat their website as a reference source and keep it accurate, complete and easy to read.