Seeds of Innocence IVF Centre is the Presenting Partner of the initiative, with Amar Anna Rice as the Co-Sponsor and Treebites & puchkaman as the Associate Sponsor.
The initiative is being led by Priyanka Banerjee, Owner of PR Junction, with the support of Saikat Mahapatra, Rajarshi Bhattacharjee, Nibedita Bhattacharjee, Chandan Banerjee and Debavan Nandi. The organisers said that the support of the entire team has played an important role in bringing the initiative together.
Seeds of Innocence IVF Centre: Bringing Hope to the Celebration
For many families, Durga Puja is a time of faith, family and hope. For couples who are waiting to become parents, the dream of having a child can be one of their biggest wishes.
As the Presenting Partner of Asurbinashini Sarod Samman 2026, Seeds of Innocence IVF Centre is bringing the conversation around fertility and parenthood into this community celebration.
With 21,000+ successful deliveries, Seeds of Innocence has been part of the parenthood journeys of thousands of families. The centre focuses on helping couples understand their fertility options and take the right steps towards building their families.
The association with Asurbinashini Sarod Samman is also aimed at encouraging more open conversations around infertility and fertility treatment. Many couples still find it difficult to talk about these concerns, and creating awareness can help them seek the right guidance at the right time.
The partnership also has a special connection with the spirit of Durga Puja, which celebrates strength, family and hope. Through this association, Seeds of Innocence aims to stand with families and celebrate the dreams that make their journeys towards parenthood meaningful.
For Seeds of Innocence, every parenthood journey is different, but every family deserves hope, understanding and the right support.
Amar Anna Rice: The Co-Sponsor
Amar Anna is deeply honored to be the Co-Sponsor of Asurbinashini Sarod Somman 2026!
As the beats of the dhak fill the air and Maa Durga comes home, Amar Anna adds its own flavour of love, tradition, and togetherness to the celebration.
We are proud to serve families every day across Kolkata, 24 Parganas, Hooghly, and Nadia, expanding our family every day to reach every corner of Bengal.
Let’s celebrate this Sharodotsav together—with love, care, tradition, and the pure joy of every festive meal.
Treebites Joins as Associate Sponsor
Treebites has come on board as the Associate Sponsor of the initiative, adding another brand partnership to this year’s celebration.
TreeBites brings a diverse range of nutritious and convenient food products for everyday living. Its portfolio includes Sattu Protein Mix, Healthy/Seed Mix, individual seeds, Nolen Gur, healthy mithai and refreshing fruit & vegetable drinks. The brand focuses on simple, traditional ingredients with modern convenience.
Puchkaman Joins as Associate Sponsor
Puchkaman is Bengal’s first branded puchka QSR chain, serving hygienically prepared puchka, chaat and other street-food favourites.
Our outlets are across West Bengal, with a presence in Karnataka and Sikkim, and expansion planned in Assam and other North Eastern states.
We’re inviting entrepreneurs to join our growing franchise network.
Choose a Mini or Café outlet model to suit your location and investment plan.
Invest with Puchkaman and be part of India’s street-food revolution.
The participation of brands from different sectors brings together community celebration, social engagement and meaningful conversations under one platform.
With PR Junction leading the initiative and the support of its partners and team members, Asurbinashini Sarod Samman 2026 aims to create a celebration that recognises the spirit of Durga Puja while also giving space to conversations that matter to families and communities.
SEEDS of innocens ivf centre:https://www.seedsofinnocens.com/?fbclid=IwVERDUAUrByFleHRuA2FlbQIxMABwZG9mBXNydGMGYXBwX2lkDDM1MDY4NTUzMTcyOAABHrv6eebLOfwLJ1sXitMrngMc8BiEuC_AroBlsRxr8AVBhi1oCiBnXag_wyUC_aem_ZPt93Umr1-wqhofN8o2few
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