According to the report, Aresforti is identified as Odyssey’s global partner for India. The report describes Aresforti as an elevator company established in 2013, with its manufacturing facility in Istanbul, Turkey. It further points out that Turkey is not a member of the European Union.
The distinction is important.
There is nothing inherently wrong with an elevator being manufactured in Turkey. The concern arises when the actual manufacturing origin appears different from the impression created by the marketing.
Odyssey’s material states “100% Imported” and “Made in Europe (Germany & Italy),” while the report identifies Aresforti in Turkey as the manufacturer.
The certification question
The report also raises serious questions about the certification credentials being presented to customers.
A certification/accreditation document examined in the report shows that the accreditation was issued on November 23, 2018, and was valid until November 22, 2022.
That means the document itself clearly specifies an end date.
Yet the report questions the continued presentation of certification credentials in Odyssey's marketing despite the certification body's documented validity period having ended in 2022.
This is where customers deserve clarity.
Showing a certification document is not the same as demonstrating that the certification is currently valid.
For a customer considering an expensive home elevator, the difference is significant. Certification is often used as a signal of technical compliance, quality and credibility. If a certificate has passed its stated validity date, customers should be told that clearly rather than be left with the impression that the certification remains current.
European branding, Turkish manufacturing and an expired credential
Put together, the report raises two straightforward questions for Odyssey:
First: If Aresforti in Turkey is the manufacturer, why is the elevator marketed to Indian customers as a European-made or 100% imported European lift?
Second: If the certification/accreditation document displayed or referenced has a validity period ending in November 2022, why should customers regard it as evidence of current certification without seeing evidence of renewed validity?
These are not questions about aesthetics or sales presentation. They concern product origin and certification status — two basic facts that customers should be able to establish before making a purchase.
Customers deserve transparent answers
Indian customers should not have to investigate international manufacturers and certification records themselves to determine what they are actually buying.
If Odyssey wants customers to believe that its elevators are genuinely European manufactured, the company should clearly identify the manufacturer and provide documentation establishing the claimed country of manufacture.
Likewise, if Odyssey presents certification as part of its credibility, customers should be able to verify that the certification is current, valid and applicable to the product being sold.
Until those questions are clearly addressed, customers have every reason to look beyond the “European” label and examine the underlying documentation.
A premium elevator should be sold on verifiable facts — not on the impression created by premium terminology.
Official Website Links
Odyssey Elevators: https://odysseyelevators.com/
Brio Elevators: https://brioelevators.com/
