Mumbai, June 2026: As Indian consumers move towards more functional body care, ODEON, the nature-inspired, science-backed skincare brand, has introduced a new range of 2-in-1 Exfoliating Body Washes designed to simplify daily routines while delivering visible skin benefits
The newly launched Turmeric & Aloe Vera and Papaya & Carrot Exfoliating Body Washes are formulated to cleanse and gently exfoliate in a single step, addressing common concerns such as tan, dullness, and uneven skin tone without the need for a separate scrub.
A Shift Toward Functional Body Care
India’s body care segment is evolving steadily, driven by increasing awareness around skincare ingredients and routines. Consumers are no longer looking for products that simply cleanse. They expect formulations that also improve skin texture, tone, and overall appearance.
This shift has created demand for multi-functional products that fit easily into everyday use, especially in climates where sweat, pollution, and sun exposure impact skin on a daily basis.
Two Formulations, Two Clear Use Cases
Turmeric & Aloe Vera Exfoliating Body Wash - “Haldi ka Jaadu”
Inspired by the long-standing use of turmeric in Indian skincare, this formulation is designed for those seeking radiance and smoother-looking skin. It combines Turmeric (Haldi), known for its anti-inflammatory and brightening properties with Aloe Vera to soothe and hydrate the skin. Vitamin C supports brightness, while Salicylic Acid and gentle exfoliating particles help remove buildup and improve skin texture over time. Positioned as a convenient alternative to traditional haldi-based routines, it brings familiar, trusted ingredients into a format suited for regular use.
Papaya & Carrot Exfoliating Body Wash — Everyday Brightening
Created for daily brightening, this variant targets tan, dullness, and uneven skin tone. Papaya Enzyme provides mild, enzyme-based exfoliation to help remove dead skin cells, while Carrot seed oil supports skin clarity. Niacinamide works to even out tone, and Salicylic Acid, along with fine exfoliating particles, helps keep pores clear and skin feeling smooth. The formulation is designed to deliver consistent, gradual improvement with regular use, making it suitable for everyday routines.
Cleanse + Exfoliate in One Step
A key feature of the range is its 2-in-1 approach. Instead of using both a shower gel and a separate scrub, these body washes combine cleansing with gentle exfoliation through a blend of fine exfoliating particles and active ingredients. This helps maintain smoother, more refreshed skin without adding extra steps to the skincare routine.
The Philosophy Behind ODEON Body Washes
“At ODEON, we look at how people actually use skincare in their daily lives. These body washes are built to simplify routines while still delivering results. We’ve combined ingredients people already trust, like turmeric and papaya, with clinically studied actives like Niacinamide and Salicylic Acid to create formulations that work consistently over time.
Availability
Both variants — Turmeric & Aloe Vera Exfoliating Body Wash and Papaya & Carrot Exfoliating Body Wash — are available on www.odeonworld.com at ₹349 each and are also offered in value packs for added savings.
The products are also available across leading online marketplaces, including Myntra, Meesho, Amazon, Flipkart, Purplle, and Blinkit, making it easier for customers across India to experience ODEON's latest body care innovation.
About ODEON
ODEON is a nature-inspired, science-backed beauty and personal care brand that is made in India. Drawing on traditional ingredients like turmeric, neem, and aloe vera and combining them with clinically proven actives such as niacinamide, hyaluronic acid, and salicylic acid, the brand focuses on delivering targeted solutions without harsh chemicals.
“Real Care. Real Results. Real You.”
Website: www.odeonworld.com
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