For Partner Akshay Kasbekar, the move is a natural evolution of the brand, driven by changing drinking habits and the opportunity to create for more occasions.
“Tipsy Tabby didn’t set out to be a one-product brand. We built the base range first to earn trust, understand what people enjoy and establish what Tipsy Tabby stands for. The next chapter is about taking that foundation forward and creating a house of drinks that can show up across different occasions and intensities. It’s evolution, not reinvention,” says Akshay Kasbekar, Partner, Tipsy Tabby.
As younger consumers move beyond traditional categories and increasingly choose drinks based on the moment, Tipsy Tabby sees an opportunity to build a brand that can move with them. Its playful, slightly mischievous personality remains at the heart of this evolution, with a focus on making drinking well feel accessible, fun and free from the usual rules.
The upcoming launch of Strong marks the first step in this next chapter. A 15% ABV ready-to-drink wine in Tipsy Tabby’s signature 330ml bottle, Strong brings greater intensity to the brand while retaining its fruit-forward identity and introducing a distinct flavour direction.
Designed for occasions when the night calls for something with more presence, Strong expands the ways consumers can experience Tipsy Tabby, from celebrations and house gatherings to bigger nights out.
For the brand, this is more than a new product. It is the beginning of a larger vision to build a house of drinks that stays true to the same real, fun and unpretentious spirit across different occasions and intensities.
With Strong, Tipsy Tabby is taking its next step forward without losing what made people reach for it in the first place.
Disclaimer: This article is based on information and statements provided by Tipsy Tabby regarding its products and upcoming product launch. Product specifications, alcohol content, availability, brand claims and other information mentioned in the article have been provided by the company and have not been independently verified by the publisher. This article is for informational purposes only and should not be considered an endorsement or encouragement to consume alcoholic beverages. Alcohol consumption is subject to applicable laws and age restrictions. Readers are advised to consume responsibly and comply with all applicable local regulations.
