KRIMMY THICKSHAKES is a Hyderabad based thickshakes and dessert brand, which was started by 37 year old entrepreneur Reshaf Khandelwal, and is changing the way India perceives thick shakes. While the majority of consumers equate milk shakes with light drinks that are served with a straw, KRIMMY THICKSHAKES is creating a buzz surrounding what a thick shake really should be, which is rich, thick and luxurious. The brand is not positioning itself as just a milkshake place, but as a place where one can enjoy a dessert, as it defies expectations.
The company was created in November 2022 based on a straightforward yet strong philosophy that a real thick shake cannot be sipped but should be enjoyed. Every serving at KRIMMY THICKSHAKES is spoon worthy. The texture is carefully made thick and layered and is stuffed with high end ingredients. Customers are advised to take their time and bite every spoonful instead of gulping it like a drink. This philosophy has assisted the brand in standing out in the crowded dessert market and teaching consumers the distinction between a normal milkshake and an indulgent thick shake, positioning KRIMMY THICKSHAKES as a 1st of its kind thick shake and dessert concept that focuses on indulgent dessert style thick shakes rather than regular beverages.
Other than focusing on its core category, the brand is also credited with the innovation of Dessert Fusion Thick Shakes that are inspired by Indian and foreign cuisines. Motichoor ThickShake, Kaju Katli ThickShake, Rasmalai Fusion, Mango Choco Bar, Almond Choco Bar, Brownie Biscoff and Tiramisu ThickShake are signature creations that transform traditional sweets into modern desserts. The product differentiates itself by using common Indian mithai ingredients to produce a modern day thick shake, which has helped KRIMMY THICKSHAKES create a distinct niche with a large potential customer base that finds familiarity in cultural ingredients while discovering novelty in the experience.
Besides its thick shake menu, the brand also offers Hot Chocolate, Hot Melting Brownies, Premium Cold Coffees and other dessert options. This diversified menu makes the company appear as a complete dessert outlet rather than a single product outlet. All the products are tailored with the same focus on quality, richness and presentation to strengthen the premium positioning of the brand.
Reshaf Khandelwal earned a BBA in Finance and Marketing at GITAM University in Visakhapatnam in 2010 and brings strong business discipline to the brand’s growth strategy. Hailing from the roots of Rayagada, Odisha, and presently based in Hyderabad, he has concentrated on building KRIMMY THICKSHAKES with structured operational systems and long term scalability in mind. The brand is not only developing more outlets but also creating a template that will maintain consistency and customer satisfaction across stores.
As the company expands, it is not indiscriminately interested in passive franchise investors but rather business partners. The leadership focuses on alignment in values such as quality control, operational discipline, honesty and customer first ethics. It aims at establishing a nationally and internationally recognized dessert brand that will never compromise on its values while increasing its presence.
With its bold positioning and dedication to reimagining indulgence, KRIMMY THICKSHAKES is not just selling drinks. It is redefining the thick shake segment in India by offering bold, indulgent and uncompromising quality in every cup.
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Website:https://www.krimmythickshakes.com
