INR 10 Crore Gold Giveaway Announced in Viral Instagram Video Ahead of India-New Zealand ODIs - Rayan Malhotra, Founder, NeoZAP

“If Virat scores even one century in this series, I will give away ₹10 crore worth of gold to users on NeoZAP,” Malhotra says in the video, which is circling around social media.

NeoZAP app lets users buy & sell gold digitally (as low as ₹50) and get an additional 5% return over gold’s annual market appreciation by leasing it to popular jewellery brands like BlueStone. Known for offering a virtual ‘Gold Account’ with HDFC Bank, it further allows users to withdraw their gold balance anytime as cash or physical jewellery at Tanishq stores through their association with SAFEGOLD.

NeoZAP is a product by NeoFinity, a fintech venture backed by Neo Group.

The announcement has sparked conversation online, with the video already garnering thousands of organic views.

This is not the first time Malhotra has distributed gold to his audience. Last year, he gave free gold to over 200,000 followers on Instagram on the occasion of his birthday, a move that saw wide participation and social media engagement.

As India prepares to face New Zealand, all eyes will now be on Kohli’s bat, with one innings potentially triggering one of the largest gold giveaways linked to a sporting moment in recent times.

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