Hafele and Sachin Tendulkar Take ‘Maximising What Matters the Most’ into Its Next Chapter

New Delhi [India], August 26: Hafele India brings a fresh perspective to its continuing campaign with brand ambassador Sachin Tendulkar, taking forward the established hook, “Maximising what matters the most.” Building on the relatable, product-led storytelling of its previous films, the latest chapter brings everyday functionality to life through simple, memorable narratives that demonstrate the tangible value of Hafele’s solutions.

Rooted in Hafele’s brand purpose, “Maximising the Value of Space. Together.”, the campaign puts individual routines and preferences at the centre of its storytelling. Recognising that priorities differ from one household to another, the films demonstrate how Hafele’s solutions respond to the way people experience and use their kitchens, bringing ease to daily routines so they can focus on what they value, while enabling greater personalisation and design freedom.

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Mr. Frank Schloeder, Managing Director, Hafele South Asia, shares, “At Hafele, our approach has always been to create solutions that respond to how people experience their spaces. As lifestyles evolve, so do the needs and expectations people have from their homes. Today, value goes beyond functionality to include how a space reflects individual preferences and ways of living. Through this next phase of our campaign with Sachin Tendulkar, we are bringing this philosophy to life by demonstrating how thoughtful solutions can combine everyday convenience with greater choice and personalisation.”

Ms. Shweta Rangra, Vice President, Marketing, Hafele India, adds, “Our approach with this phase of the campaign is to turn strong product propositions into simple, memorable stories that audiences can immediately connect with. For the film featuring Hafele Dishwashers, the capacity to clean up to 100 utensils in a single cycle gave us an interesting creative opportunity to draw on Sachin’s iconic association with a century, turning a functional product benefit into a distinctive communication idea. Across the two films, we are bringing different aspects of the Hafele experience to life, spanning functionality and the freedom to personalise spaces, while remaining connected by our central thought of ‘Maximising what matters the most.’”

The campaign was shot at Hafele’s state-of-the-art Design Centre in Mahalaxmi, Mumbai, that offered a real-life environment to effectively showcase product functionality. With this new series, Hafele demonstrates its continued commitment to empowering people to make the most of their space and maximise what truly matters.

Watch the film here:

Instagram- https://hafele.short.gy/DWPRIG

YouTube- https://hafele.short.gy/DWPRYT

Explore more about Hafele Dishwashers here: https://hafele.short.gy/DWPRLP

Established as a wholly owned subsidiary of Hafele Global network, Hafele India has been operating in India since 2003. An authority in the field of architectural hardware, furniture and kitchen fittings and accessories, the company also has a strong presence in synergized product categories like Home Appliances, Interior and Furniture Lighting, Sanitary Solutions, and Surfaces positioning itself as a complete solution provider for interior solutions in India and South Asia. Hafele India has a strong nation-wide presence through its offices and design showrooms spread across the country. The showrooms function as a one-stop-shop for all home interior and improvement needs - from providing in-depth technical advice to kitchen and wardrobe designing services through a team of experts.

Website: https://www.hafeleindia.com/en/

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