The idea behind the platform draws significantly from Agarwal’s own professional journey. Between 2014 and 2019, he served as Dealer Principal for a construction equipment OEM in West Bengal, handling the business across sales, service and spares. This experience gave him direct exposure to the decision-making process involved in purchasing and operating construction equipment, as well as the practical challenges faced by buyers and industry stakeholders.
Agarwal subsequently built his experience in integrated marketing through PromotEdge, working with OEMs and companies across sectors including mining and industrial manufacturing. The agency has served established names such as Sany, Weichai, Dozco, Veedol, Tega Industries,AIA Engineering, and many more. This combination of industry knowledge and marketing expertise has played a role in shaping the approach behind DesiMachines.com.
Rather than promoting a particular manufacturer or product, the platform focuses on giving buyers an unbiased environment to discover, compare and enquire about construction equipment available in India. Its proposition is built around bringing information together in one place, making it easier for users to evaluate alternatives instead of navigating fragmented sources across multiple channels. In a market where decisions are often influenced by word of mouth, dealer push, or informal networks, the need for expert-led, unbiased information becomes critical.
The platform’s growth is also beginning to reflect the demand for such a digital resource. DesiMachines.com has crossed 1 lakh unique organic visitors per month, marking a significant milestone for a platform established only in 2025. The traction indicates growing interest among construction equipment buyers who are increasingly turning to digital platforms during their research and evaluation process.
The company is now entering its next phase of expansion, with plans to build an on-ground sales team across India. The move signals an effort to complement the platform’s digital reach with a stronger physical presence, particularly as the business continues to build relationships across the construction equipment ecosystem.
DesiMachines.com aims to serve a broad audience that includes equipment manufacturers and financiers, investors, business houses, EPC companies, Contractors, Fleet owners, as well as Machine Operators turning owners, -With no comparable established player serving the same focused purpose, the company sees an opportunity to build a new category around transparent and structured construction equipment discovery.
For Saurav Agarwal, the larger opportunity lies in simplifying a traditionally complex buying journey. By combining sector experience, digital discovery and unbiased product information, DesiMachines.com is seeking to become a useful starting point for businesses looking to make clearer construction equipment decisions in India.
