The urgency couldn’t be more real. The fashion industry is responsible for around 10% of global carbon emissions, contributes significantly to water pollution, and relies heavily on synthetic fibers derived from fossil fuels. Fast fashion, with its low-cost, short-lived clothing, is accelerating this crisis. Clothes are now treated as disposable, with over 92 million tonnes of textile waste generated each year globally.
In this context, sustainable fashion is not a niche—it is a necessity.
Das’ journey into fashion was anything but conventional. A former Philosophy student at Presidency University, he pivoted early into direct sales, eventually leading a network of over 40,000 associates. But behind the numbers was always a dream—to build a brand rooted in ethics, innovation, and impact.
That vision materialized after a trip to Nepal in 2022, where Das and his co-founders discovered the process and potential of hemp fabric. Drawn to the material’s extraordinary properties—naturally antimicrobial, UV-resistant, insulating, and breathable—they returned inspired. By November, they launched MyOriginal in Mizoram, introducing hemp to one of the most literate and style-conscious states in India.
The response was immediate. In just a few months, MyOriginal clocked over ₹6 lakh in offline sales and built a loyal community of Mizo customers both in India and overseas. Remarkably, they achieved this without traditional advertising—relying solely on word-of-mouth and unmatched delivery efficiency, even in the remote hills of Mizoram.
But growth wasn’t linear. Internal disagreements led to a strategic pause, and co-founder Sagar Jha exited the business. In October 2024, Das relaunched the brand—this time solo, online-first, and with a sharper focus on utility-driven design and B2B expansion.
In just six months since its relaunch, MyOriginal has surpassed ₹6 lakh in new revenue, expanded operations to Bangalore, and built physical presence through pop-ups and café partnerships. The brand is currently generating monthly revenues between ₹1.5–3 lakh and plans to enter the US Market soon through strategic partnerships.
With over ₹30 lakh in cumulative sales, fewer than five RTOs across 7,000+ units, and zero reliance on performance marketing, MyOriginal isn’t just selling bags—it’s reshaping what sustainable fashion looks like in India.
As Gen Z and conscious consumers increasingly seek stylish alternatives to fast fashion, MyOriginal offers a clear answer: ethical doesn’t have to be boring. With hemp as its hero, this is a brand weaving sustainability into the very fabric of youth culture.
Website: www.myog.in
