For Bhatnagar, the move marks a shift from building growth engines for some of India's most ambitious consumer businesses to tackling a larger problem he has seen first-hand: why brands struggle to move from AI experimentation to meaningful AI enablement and digital transformation.
Over the years, Bhatnagar has worked at the intersection of consumer behaviour, technology, marketing and growth, helping MNCs and startups navigate the rapidly changing digital landscape across India and international markets. His experience across Decathlon, Noise and Cars24 has given him exposure to very different stages of building and scaling consumer businesses.
Now, he is bringing that experience to his own venture.
From building brands to building the next stage tech capability.
Bhatnagar's founder journey is rooted in the same question that has shaped much of his career: how can automation and technology fundamentally change the way businesses grow?
His move into entrepreneurship comes as AI is beginning to reshape not only marketing and customer engagement, but the way teams operate, make decisions and execute.
Rather than approaching AI purely as a technology problem, Bhatnagar is building his new venture around the intersection of growth, technology, execution and evidence
Saransh Bhatnagar, Founder, Warranted, said:
“Every chapter of my career has taught me something different about building. Decathlon taught me the importance of customer obsession, Noise taught me what it takes to build and scale a modern consumer brand, and Cars24 gave me a ringside view of what it takes to build growth and technology at scale.
At some point, I wanted to take all of those experiences and build something that truly helpss ther build better and scale faster.
The opportunity with AI is incredibly exciting, but for me this is bigger than AI. It is about rethinking how businesses build, grow and operate in a fundamentally different technology environment. That is the journey I am now starting with Nishant Gupta and Jatin Chhabra.”
From operator to problem-solving founder
Bhatnagar's founder journey is rooted in a problem he has seen first-hand: while brands are investing heavily in AI and digital transformation, many still struggle to turn that investment into meaningful business outcomes.
Warranted is being built to bridge that gap by bringing together growth, AI enablement, technology and execution to solve real business problems.
The founder move now represents a natural progression: from operating within high-growth companies to creating a growth-enabling engine.
Strategic Investment by OneMetric
As he begins this founder journey, Bhatnagar is building Warranted with strategic backing from OneMetric.
The venture combines Bhatnagar's growth and operator experience with capabilities across AI, implementation and revenue systems, giving him the foundation to build products and solutions around emerging business use cases.
While Warranted is AI-first, Bhatnagar's broader ambition is to build at the intersection of business problems, technology and measurable outcomes.
The founder behind the venture
For Bhatnagar, the launch is less about making a conventional career move and more about taking ownership of the next phase of his professional journey.
His career so far has been spent helping companies understand consumers, build brands, create growth engines and adopt technology. Entrepreneurship gives him the opportunity to bring those experiences together under one roof.
From working inside some of India's most recognisable consumer businesses to now building one of his own, Saransh Bhatnagar's next chapter is that of a founder.
About Saransh Bhatnagar
Saransh Bhatnagar is a growth and MarTech professional turned entrepreneur. Across his career, he has worked with Decathlon, Noise and Cars24, contributing to brand, growth, CRM and marketing technology initiatives across India and international markets.
He is now building his first venture, Warranted , an AI-first growth company backed by OneMetric.
Website : https://warrantedgrowth.com/
