Founded with a bold vision in Ahmedabad, DE' HELLINGTON has rapidly evolved into a trendsetting brand that goes far beyond traditional cafés. It introduces a concept where every dish tells a story, every corner sparks curiosity, and every visit becomes a memory worth sharing.
At the core of the brand’s identity lies its extraordinary achievements. DE' HELLINGTON proudly holds four Guinness World Records, including titles for the world’s largest French fry, the largest serving of fries, the biggest name-imprinted burger, and serving the highest number of personalised burgers and coffees. These milestones are a testament to the brand’s relentless drive to innovate and stand apart in a competitive industry.
One of the most groundbreaking aspects of DE' HELLINGTON is its chefless café model, powered by a virtual chef system. In a move that signals the future of hospitality, the café operates on a 100% electric kitchen with zero gas dependency. This not only enhances efficiency and consistency but also aligns with sustainable practices, offering a modern solution to energy challenges faced by the industry.
But what truly captivates customers is the brand’s imaginative and visually stunning menu. The café’s signature zero-gravity flying pizza and burger create an illusion that feels almost magical, instantly becoming a talking point for visitors. Adding to this innovation is India’s first 3D personalised food and beverage concept, where customers can have their names printed directly onto coffee, burgers, and mocktails—turning every order into a one-of-a-kind creation.
The menu is designed to surprise and delight at every step. From one-foot-long fries to six-flavour-in-one pizzas, DE' HELLINGTON offers a wide range of inventive dishes. Guests can also indulge in unique treats like fried ice cream balls, volcano sandwiches, Maggi-inspired creations, and magic fire-revealed burgers. Each item is crafted not just for taste, but for the experience it delivers.
For those seeking a touch of luxury, the café presents what is known as the world’s most expensive fries, priced at $300. Prepared with edible gold leaves and served in a pure silver bowl with a silver fork, the dish incorporates premium global ingredients such as Korean bamboo salt and Portuguese piri piri मसाला. It’s a bold statement that combines indulgence with exclusivity.
Beyond food, DE' HELLINGTON creates an immersive environment that keeps customers engaged. Its iconic “Head on Platter” horror selfie point has become a viral attraction, offering visitors a fun and slightly eerie photo opportunity. This blend of entertainment and dining transforms a simple outing into a multi-sensory experience.
The rise of DE' HELLINGTON comes at a time when consumer preferences are shifting rapidly. Today’s diners—especially millennials and Gen-Z—are drawn to experiential and Instagrammable dining. They seek personalization, visual appeal, and moments that can be shared instantly on social media. DE' HELLINGTON taps perfectly into this trend, offering a concept that resonates with the modern, digitally connected audience.
Looking ahead, the brand has its sights set on масштаб expansion. With plans to grow across India’s Tier-1 and Tier-2 cities and enter international markets, DE' HELLINGTON is actively inviting franchise partners to join its journey. Its trademark registrations in countries such as the USA, UK, Australia, Canada, India, and Nepal further strengthen its global ambitions.
Despite its rapid success, the brand remains committed to its core philosophy—delivering innovation, creativity, and joy in every experience. It is not just about serving food; it is about creating moments that linger long after the meal is over.
As India’s café culture continues to evolve, DE' HELLINGTON by Helly & Chilly stands tall as a pioneer—proving that the future of dining lies in imagination, technology, and unforgettable experiences.
To explore more about the brand or discover franchise opportunities, visit https://www.hellychilly.com.
Visit your nearest DE' HELLINGTON by Helly & Chilly outlet today and experience a revolutionary café like never before.
