Today, StoryBizz Media has worked with more than 1,500 businesses, including Shark Tank companies, D2C brands, Fortune 500 companies and prominent personal brands. The company is now valued at more than ₹20 crore and has been built completely through a bootstrapped approach.
As the digital landscape continues to evolve, Chakraborty’s focus has increasingly shifted toward a new area of business visibility: AI Visibility, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO) and AI Reputation.
Starting at 16 With ₹600
Chakraborty’s entrepreneurial journey began at 16.
With approximately ₹600, he started learning and experimenting with digital marketing, social media marketing, online advertising and customer acquisition.
At a time when most of his peers were focused on conventional education and early career paths, Chakraborty was experimenting with how businesses could use the internet to reach customers.
Those early experiments helped him develop an understanding of an increasingly important part of modern business: distribution.
Over time, his focus moved beyond simply generating attention toward understanding how businesses could build credibility and establish a stronger presence online.
That eventually became the foundation for StoryBizz Media.
Building StoryBizz Media With Anshul Mishra
Chakraborty later built StoryBizz Media alongside his co-founder Anshul Mishra.
The company developed as a PRTech and digital communications business focused on helping companies, entrepreneurs and personal brands build visibility and authority.
Over the years, StoryBizz Media has worked with more than 1,500 businesses across multiple industries.
Its work has included Shark Tank companies, D2C brands, Fortune 500 companies and some of the biggest personal brands in the industry, alongside startups, founders, entrepreneurs and established businesses.
The company’s services have expanded across digital PR, press-release distribution, media visibility, founder positioning, reputation management and emerging AI-focused visibility solutions.
Rather than building the company around traditional venture capital, Chakraborty and Mishra have grown StoryBizz through customer acquisition, sales, service delivery and reinvestment into the business.
The company is now valued at more than ₹20 crore.
From Digital PR to AI Visibility
The evolution of StoryBizz has closely followed the evolution of digital discovery.
For years, businesses focused on websites, Google Search, social media and traditional PR to establish their presence.
The emergence of AI-powered search and conversational AI is creating another layer of discovery.
Consumers can increasingly ask AI systems questions such as:
“Which companies should I consider?”
“What are the best businesses in this category?”
“What does this company do?”
“Who founded this company?”
“How does this company compare with its competitors?”
For Chakraborty, these changes represent a fundamental shift in how businesses need to think about visibility.
The question is no longer only whether a company can rank for a keyword.
It is increasingly about whether a company has enough clear, credible and authoritative information across the digital ecosystem for AI-assisted systems and potential customers to understand the business.
This is where Chakraborty’s current focus on AI Visibility comes in.
The Emerging Category of AI Reputation
Chakraborty is developing StoryBizz’s next generation of services around what he describes as AI Reputation.
The concept combines the company’s experience in PR and authority building with emerging practices around Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
GEO focuses on improving how a company’s information can be understood and potentially surfaced within generative AI and AI-powered discovery environments.
AEO focuses on structuring information around the questions customers are asking and the answers they are seeking.
Chakraborty views both as components of a broader business problem: how a company builds a credible public information footprint for an AI-assisted internet.
That footprint can include authoritative media coverage, founder profiles, company information, expert content, third-party sources, customer questions and other relevant public information.
The objective is not simply to create more content.
It is to create a clearer and more authoritative digital identity around a company, its founders, products and expertise.
Why PR Matters in the AI Era
Chakraborty’s background in public relations has shaped his approach to AI Visibility.
Instead of treating GEO as purely a technical extension of traditional SEO, StoryBizz approaches AI Visibility through a combination of PR, authority building, content and digital reputation.
A business may have a strong product but limited third-party information.
A founder may have years of expertise but little authoritative information describing that expertise.
A startup may have strong customers but limited public coverage.
A company may have a large social-media following but very little structured information explaining what it does and why customers should consider it.
These information gaps can become increasingly important as consumers use AI to research and compare businesses.
StoryBizz’s AI Reputation approach is designed around strengthening this broader information ecosystem.
Building a PRTech Company for the AI Era
For Chakraborty, the long-term opportunity extends beyond building another PR agency.
His vision is to build StoryBizz Media into a technology-driven PRTech company for the AI era.
The company’s future direction is focused on the intersection of:
Public Relations + AI Visibility + GEO + AEO + Digital Reputation.
The underlying idea is that reputation is becoming increasingly digital and increasingly machine-readable.
A company’s reputation may no longer exist only in newspapers, magazines, websites or social media.
It can also be reflected through the broader body of publicly available information that people—and increasingly AI systems—use to understand businesses.
StoryBizz aims to build systems and services that help businesses understand their digital information footprint, identify visibility and authority gaps, and systematically strengthen their public presence.
From ₹600 to the Next Chapter
At 16, Anupal Chakraborty started his entrepreneurial journey with approximately ₹600 and an interest in digital marketing.
Eight years later, he has built StoryBizz Media alongside co-founder Anshul Mishra into a completely bootstrapped PRTech company valued at more than ₹20 crore, with experience working with more than 1,500 businesses.
The company’s work has included Shark Tank companies, D2C brands, Fortune 500 companies and prominent personal brands.
But at 24, Chakraborty is looking beyond traditional digital PR.
His current focus is on building what he sees as the next layer of business reputation: AI Visibility and AI Reputation.
As customers increasingly use AI to research, compare and understand companies, Chakraborty believes businesses will need to think differently about how they establish authority and credibility online.
The question for businesses is evolving from:
“Can customers find us on Google?”
to:
“When someone asks AI about our company, is there enough credible information for it to understand who we are, what we do and why we matter?”
That is the problem Chakraborty and StoryBizz Media are now working to solve.
About Anupal Chakraborty
Anupal Chakraborty is a 24-year-old entrepreneur and founder of StoryBizz Media, a bootstrapped PRTech company he built alongside co-founder Anshul Mishra. His work focuses on digital PR, AI Visibility, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), AI Reputation and digital authority building.
About StoryBizz Media
StoryBizz Media is a PRTech and digital communications company working with businesses, founders, startups, D2C brands and established companies across digital PR, media visibility, reputation management, founder positioning and emerging AI Visibility solutions.
The company’s long-term vision is to build the next generation of PR and reputation infrastructure for an AI-driven internet.
