Each year, Those Who Know, They Know evolves in scale and vision. The inaugural edition in 2023 featured a 200-foot LED wall, setting new standards for live production aesthetics. In 2024, the second edition stunned the audience with India’s first-ever 3D hologram Visual Experience — a feat that captured attention worldwide. Now, in its third year, the show promises to deliver even more: This year, the experience ascends further with cutting-edge 3D holograms, 3D Moonroof projections with show-day surprises still under wraps.
Despite its enigmatic name, this is not a niche or invite-only event. Those Who Know, They Know has seen exponential growth in attendance — 3,000+ attendees in its first year, over 5,000 in the second, and now aims to welcome 7,000+ music lovers in 2025. Tickets are available through official platforms BookMyShow and are open to all — it’s the experience that filters the crowd, not the guest list.
“Our goal is not just to throw an event; it's to craft an experience that resonates long after it’s over,” says founder Akash Kothari. “We’ve always approached this with a creative mindset — keeping the core of the music culture intact while introducing world-class experience every year.”
Unlike typical commercial events that rely heavily on mainstream names or trends, Those Who Know, They Know focuses on conceptual delivery, narrative-driven design, and a community-first spirit.
The production is layered with custom visuals, high-concept stagecraft, lighting design, and a soundscape engineered to create a fully immersive environment — something Emergence has become known for across its properties.
With other iconic events like Rang Utsaav under its belt, Emergence has carved out a niche where culture, creativity, and community intersect. The company’s deep understanding of experience design, combined with its commitment to pushing boundaries, makes each of its properties stand apart in a saturated space.
Those Who Know, They Know — Edition 3 promises to be not just a show, but a defining moment in India’s experiential event calendar.
Tickets are available on the official platform, BookMyShow. More than a Festival, this is a movement — and it’s growing. HURRY!!! Book your Tickets Now on the given link: https://in.bookmyshow.com/events/those-who-know-they-know-mumbai-2025/ET00433932
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