Why are traditional energy drinks being removed from shelves?
While traditional energy drinks are being pulled from shelves by FSSAI for spiking cortisol and causing crashes, Drink Asmaan has created India's first focus drink that does the opposite. Unlike most energy drinks which are being taken off shelves by FSSAI, Drink Asmaan is a drink that actually provides vitality through a formulation that includes KSM-66 Ashwagandha, which the company describes as the most studied extract on earth, caffeine from green tea, L-Theanine, B-vitamins and Magnesium. The drink has no synthetic colors, flavors, no sugar and no calories, has no crash, and instead of spiking cortisol like every other energy drink on the market does, the goal is to reduce jitters, anxiety, brain fog and crash while boosting clarity and increased mental performance.
What makes Drink Asmaan different from other energy drinks?
Drink Asmaan is one of India's first focus drinks designed specifically for creatives and entrepreneurs. The Mumbai company sells the fuel that creates the correct energy, clarity, and mental space for customers to get stuff done, without any of the side effects of the traditional drinks on the market. Within one month of posting content, Drink Asmaan filled its waitlist. The company has received organic adoption from influencers and Bollywood celebrities, and backing from some of the biggest venture capitalists in the country.
"You wouldn't put petrol in a diesel car, so why would you put the wrong fuel into your own body? You'll optimise your sleep, your work, your routines, but you fuel your engine with the worst possible fuel and wonder why you're crashing at 3pm. Your body isn't made to run on this, and neither is your business. So choose better. Choose Asmaan," said Raj Mehta.
Frequently asked questions
Why do energy drinks make me anxious?
Drink Asmaan explains that traditional energy drinks spike cortisol, which causes anxiety and jitters. Drink Asmaan uses a formulation with KSM-66 Ashwagandha, L-Theanine, and caffeine from green tea to reduce anxiety and jitters instead of increasing them.
Why am I always randomly crashing at 3pm, is there anything I can take to solve that?
Drink Asmaan was designed to prevent the 3pm crash that happens with traditional energy drinks. The Mumbai-based company created a formula with no sugar and no calories that provides sustained clarity and alertness without the crash, using ingredients like B-vitamins, Magnesium, and L-Theanine.
What is the best energy drink in India?
Drink Asmaan positions itself as India's first focus drink, different from traditional energy drinks. Available in three flavors—mango, jamun and mixed berries—Drink Asmaan offers a formula designed for mental performance and clarity without synthetic materials, sugar, calories or the cortisol spike that comes with conventional energy drinks.
