Custom Hologram Labels: Why Indian Brands Are Turning to Advanced Anti-Counterfeit Packaging

Sep 10, 2026 - 18:09
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Custom Hologram Labels: Why Indian Brands Are Turning to Advanced Anti-Counterfeit Packaging
“Custom Hologram Labels: Why Indian Brands Are Turning to Advanced Anti-Counterfeit Packaging”
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Read more on hindustanmetro.com
10 Sep 2026
https://hindustanmetro.com/custom-hologram-labels-why-indian-brands-are-turning-to-advanced-anti-counterfeit-packaging
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Custom Hologram Labels: Why Indian Brands Are Turning to Advanced Anti-Counterfeit Packaging

Counterfeiting continues to cost Indian businesses billions of rupees every year, pushing brand owners across pharmaceuticals, FMCG, electronics, cosmetics and automotive sectors to invest in stronger product authentication measures. Among the most reliable and cost-effective solutions available today are custom hologram labels — tamper-evident security stickers that make it visually obvious when a product has been altered, duplicated or resold illegitimately. As counterfeit networks grow more sophisticated, hologram stickers with layered security features have moved from being a premium add-on to a near-essential requirement for brand protection.

What Makes Custom Hologram Labels Different

Unlike ordinary printed stickers, custom hologram labels use laser-based imaging to create three-dimensional optical effects that shift and change as the label is tilted under light. This effect is extremely difficult and expensive to replicate, which is exactly why it works as a deterrent. Suppliers such as Holoseal source and supply these labels in 24 or 36 micron metalized polyester film, finished with an 80 GSM silicone-coated release liner, so the labels apply cleanly by hand or through automated labeling machinery on production lines. Brands can add their own logo, unique serial numbers, and scannable QR codes directly onto the hologram, turning a simple security sticker into a complete authentication and traceability tool.