Mumbai (Maharashtra) [India], December 26:VOX, a European brand specialising in ceiling systems, participated in FOAID Mumbai 2025, held on 19–20 December at the Jio World Convention Centre. With over three decades of experience in ceiling, wall, flooring, and façade systems, the brand presented a focused display of architectural solutions alongside a collaborative stall experience shaped by Sumessh Menon, reflecting its design-led approach to contemporary interiors and built environments.
Beyond the product display, VOX's participation was anchored in its continued partnership with FOAID through the Architecture Ideas initiative. Conceived as a platform to recognise conceptual clarity and future-focused thinking, the initiative places architects and designers at the centre of the conversation. By prioritising design intent and built work over individual endorsements, it supports a design-first approach that engages meaningfully with the architecture and interiors community.
This year, the initiative introduced a dedicated category titled ‘VOX Ceilings as a Design Statement’, developed in collaboration with FOAID. The category was conceived to highlight ceilings as a defining architectural element, often referred to as the fifth surface, that plays a critical role in shaping spatial experience and visual identity, yet remains underrecognized in mainstream design. By spotlighting ceiling design, the category encourages architects and designers to explore idea-driven, innovative approaches beyond conventional surface treatments.
The winning project was awarded a Mercedes, underscoring the intent to recognise design excellence. Spanning multiple architectural and interior segments, including hospitality, healthcare, public and institutional buildings, retail, commercial spaces, and residential projects, the initiative highlights how thoughtful material application and design intent intersect across diverse typologies.
Through the VOX Architecture Ideas initiative at FOAID Mumbai 2025, the participation underscored a continued focus on design-led thinking, supporting dialogue, experimentation, and original ideas that place architectural intent and material intelligence at the centre of contemporary spatial design.
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