New Delhi [India], September 8: In a world where smartphones and gadgets evolve faster than ever, India’s young and tech-savvy population is constantly upgrading their devices — leaving behind a growing pile of underutilized electronics. Enter Cashito, a new-age recommerce startup on a mission to make selling used gadgets fast, fair, and fuss-free.
Founded by Arijit Sen, a seasoned expert in e-commerce, reverse logistics, and consumer electronics, Cashito is already making waves across major Indian cities by offering instant doorstep pickup, transparent pricing, and a zero-refurbishment model that ensures what you see is what you sell.
“We want to be the way India sells its electronic gadgets,” says Arijit Sen, Founder & CEO of Cashito. “Our goal is to remove the friction from the resale journey — no more waiting days for pickups or negotiating prices. With Cashito, selling your gadget is as simple as sending a WhatsApp message.”
A Disruptor in the Making
Unlike traditional players that offer refurbished gadgets or take days to collect devices, Cashito operates on a distinct promise: Sell your gadget as-is, at the best price, with instant doorstep pickup.
This customer-first approach has helped Cashito expand rapidly from its base in Bangalore to Kolkata, Chennai, and Delhi, clocking ₹2 crore+ in revenue within its first 10 months — and with sights firmly set on achieving ₹1 crore/month revenue and scaling to ₹100 crore ARR.
What sets Cashito apart?
No refurbishment or tampering: Devices are bought and sold exactly as received.
Instant doorstep pickup: Devices are collected within hours — not days.
Fair, transparent pricing: Customers are offered the best value upfront.
Seamless process via WhatsApp: A simple tap connects you directly to Cashito.
These differentiators aren’t just features — they represent a shift in how recommerce is being done in India.
The Man Behind the Mission
Arijit Sen isn’t new to scaling businesses. With over a decade of leadership roles in companies like Cashify, Udaan, GlowRoad, Blubirch, and Vodafone, he has managed portfolios exceeding ₹150 crore, often driving double-digit growth in highly competitive markets.
Now, he’s channeling that experience into building his own venture. Along with co-founder Himaghna Ghosh, Arijit is steering Cashito with a bold vision: to make gadget resale as commonplace and trusted as buying new devices.
“Business growth is not luck—it’s a function of strategy, speed, and execution,” Arijit explains. “At Cashito, we’re applying structured processes from the corporate world to solve a very real consumer problem: how to easily and confidently sell used gadgets.”
Building a Movement, Not Just a Marketplace
Cashito’s long-term ambition is to become a household name in India’s gadget resale ecosystem— especially as the recommerce trend gains momentum amidst rising digital adoption, sustainability concerns, and increased electronic consumption.
According to market trends, India is one of the world’s fastest-growing smartphone markets, with millions of devices being replaced each year. Yet, for many, the process of selling old gadgets remains complex, opaque, and inconvenient. Cashito addresses this gap head-on, enabling users to unlock value from idle electronics — while contributing to sustainable consumption.
What’s Next for Cashito?
With a strong foothold in four cities, Cashito is set to launch operations in Hyderabad, Mumbai, and Ludhiana in the coming months. The company is also preparing to launch a resale app, where customers can buy used gadgets “as-is”— a unique value proposition in the Indian market.
Additionally, Cashito plans to deepen its integration with WhatsApp for business, making it easier than ever for users to request pickups, get instant quotes, and track their transactions.
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