Founded in 2002 by alumni of Narsee Monjee Institute of Management Studies (NMIMS, Mumbai), Treks 'n Rapids has spent nearly a quarter-century building what it describes as a 360-degree ecosystem for adventure travel, offbeat recreation and experiential learning - spanning holiday packages for virtually every major adventure sport across almost every state in India and much of the Indian subcontinent, corporate outbound and leadership training, outdoor camps for children, and the manufacturing and marketing of international-grade adventure gear.
A Quarter-Century of Industry Benchmarks
Over the years, Treks 'n Rapids has been rated India's Number One Adventure Holidays / Adventure Sports Company on 11 occasions, across separate independent market research studies conducted by institutions including IIT Roorkee's Thomson Festival and the International Management Institute (IMI), New Delhi. One such IMI study, surveying young Indian graduates and postgraduates on emerging trends in adventure tourism, also named the company India's Most Trusted Adventure Tourism and Experiential Learning Brand, citing its highest brand recall among competitors in the space.
The company has also built a body of academic recognition unmatched by its peers in the category: it remains the first adventure sports and outdoor education company in India to be taken up as a case study by management students from leading business schools including FMS, JBIMS, SP Jain, NMIMS, IMI, MICA and IMT; the first active holidays company in Asia to be published as a case study in the American Journal of Economics & Business Administration; a case study on the company was published by Ivey Publishing and authored by XLRI Jamshedpur faculty (2015), distributed via Harvard Business Publishing's case collection; and the first adventure tourism and active recreation brand in India certified by Dun & Bradstreet (D-U-N-S: 67-588-8682).
In 2016, the company's evolution was marked with a new brand identity, unveiled by then Hon. Minister of Tourism, Uttarakhand, Shri Dinesh Dhanai. The refreshed mark - built around a compass-point arrow symbolising direction and growth, and two shades of green representing the outdoors and harmony with nature - has anchored the brand through a decade of expansion since.
A Client Roster Built Over Two Decades
That expansion has been powered in large part by Outperform, the company's dedicated inhouse team of management and HR trainers, who design and deliver experiential learning modules for corporate India. Over the years, Treks 'n Rapids and Outperform have worked with organisations including Reliance ADAG, P&G, Perfetti Van Melle, Ranbaxy, Intelenet Global, Convergys, HCL, ING, Delphi, Tata Motors, TCS, Kotak Mahindra, Punj Lloyd, Agro Tech Foods, Bank of America, American Express and HDFC Bank, among many others - a roster the company says reflects the durability of its approach to leadership and team development through the outdoors.
Much of this work is hosted at the company's self-owned Active Lifestyle Retreats in the Uttarakhand Himalayas - including the Aranyam River Retreat near Rishikesh and the Whispering Pines Himalayan Retreat in Kanatal. Designed as premium, eco-friendly properties, these active lifestyle resorts have hosted everything from corporate offsites, incentive programmes and conferences to family holidays and from yoga retreats to high adrenaline adventure holidays. The company is also developing another Active Lifestyle Retreat in Maharashtra, expanding its investment in experiential hospitality beyond Uttarakhand.
Looking Ahead: New Experiences for a New Generation
As it approaches its 25th anniversary, Treks 'n Rapids says it is investing in a new generation of active lifestyle and adventure holiday experiences, designed for a broader and more diverse audience than ever before - new-age travellers seeking offbeat and experiential holidays, corporate executives looking for high-impact leadership and wellness programmes, and progressive modern schools in India and abroad seeking outdoor education that goes beyond the classroom.
Pranav Kukreti, Co-founder and Chief Adventure Officer, Treks 'n Rapids, said the milestone year ahead is as much about looking forward as looking back. "Twenty-five years in, we are not just marking a birthday - we are introducing a new generation of active lifestyle and adventure holiday experiences built for how today's travellers, executives and schools actually want to explore the outdoors," he said.
The company says the coming year will build on 25 years of benchmarks - from its early rankings and academic recognition to its experience of delivering adventure sports and adventure experiences across almost every state in India and much of the Indian subcontinent, while continuing to expand into new formats, destinations and active lifestyle investments across the region to meet the evolving expectations of today's travellers.
About Treks 'n Rapids
Headquartered in Rishikesh with offices in New Delhi and Mumbai, Treks 'n Rapids is India's first 360-degree integrated adventure sports and active holiday brand. Founded in 2002, the company offers adventure holiday packages, corporate experiential learning programmes, outdoor leadership camps for children, eco-friendly Himalayan retreats, and international grade adventure gear.
