ARAFE and Founder Nafees Haque Bring a New Vision of Accessible Premium Fragrance to India
ARAFE is an emerging Indian brand founded by Nafees Haque with a vision to make premium-quality products accessible to a wider audience. Beginning its journey with fragrances through ARAFE Perfumes, the brand is focused on building a distinctive identity around confidence, elegance, individuality and personal presence. With its tagline, “Define Your Presence,” ARAFE reflects the belief that fragrance is more than something a person wears. It can become an important part of how an individual expresses their personality and identity.
The idea behind ARAFE grew from founder Nafees Haque’s personal interest in fragrances and his experience as a perfume consumer. Rather than moving quickly toward a large-scale launch, Haque took a step-by-step approach to developing the brand. He spent time understanding fragrances, testing products in real-world situations, collecting feedback and refining the concept before bringing ARAFE to customers.
