Anshul Mishra’s Early Years in Website Development - Why does a perfect website still fail?
Before Atelierish or StoryBizz, Anshul Mishra was a student who wrote code. In Classes 10 and 11 he won first prize in seven consecutive web-development competitions at school, city and state level. He later built websites for more than 200 businesses.
He learned early what a website couldn't do. "A website could be technically perfect and still produce no meaningful commercial result," he said. Being online didn't mean being chosen. So he turned to attention, first through social media and then through performance marketing on Meta and Google.
Building Atelierish - What makes Atelierish a lab rather than an agency?
Anshul Mishra founded Atelierish in 2018. It started as a merchandising venture and grew into a marketing company that builds profitable distribution for brands. Atelierish has worked with more than 100 brands, mostly in D2C and consumer categories, across India, Australia, Nigeria, the United States and the United Kingdom.
Its team designs and tests the funnels, offers, creatives and launch systems behind a brand's sales instead of running campaigns from a template. According to the company, that work has delivered an 8x return on ad spend. It took one brand from zero to ₹60 lakh in revenue in 45 days and launched another in 24 hours. Mishra says his teams have managed more than ₹50 crore in ad spend and contributed to more than ₹100 crore in revenue.
He has also run consumer brands with his own capital, and that taught him the limits of growth. "Revenue can hide bad economics. Scale can magnify a weak offer," he said. "Advertising can generate the first purchase, but the product and customer experience determine whether a business survives."
Moving into PR with StoryBizz Media
By 2023, Anshul Mishra could create demand reliably through Atelierish. The harder question, he says, was why customers trust one business over another, and no ad budget answered it.
That year he set up a media and PR vertical for brands in his network. It became StoryBizz Media, which he co-founded alongside CEO Anupal Chakraborty. StoryBizz started with press releases and added awards, talk shows, podcasts and social media PR as clients needed new ways to be seen and trusted. It has since worked with more than 1,500 businesses, from early-stage founders and Shark Tank brands to NSE- and BSE-listed companies.
"Public relations creates belief," Mishra said. "Every serious business must win three battles: the battle for attention, the battle for trust, and ultimately the decision."
What’s next? Anshul Mishra and the Shift to AI answers
Customers now ask AI tools to explain a category, compare companies and recommend one. As Mishra sees it, an AI system can only recommend a brand it understands, and it builds that understanding from credible, consistent information about the brand.
That brings together the three things he has worked on. Code makes a brand readable, marketing creates demand, and PR builds the independent record that AI tools rely on. StoryBizz AI Reputation is his attempt to combine all three.
"In the next phase of the internet, companies will not compete only for rankings or clicks. They will compete to become part of the answers customers receive," he said. "The best product does not always win. The business that becomes easiest to understand, easiest to trust and easiest to choose often does."
Key facts
- Name: Anshul Mishra
- Based in: India
- Founder: Atelierish (2018), a marketing company that builds profitable distribution for brands
- Co-founder and COO: StoryBizz Media, alongside CEO Anupal Chakraborty
- Now launching: StoryBizz AI Reputation
- Experience: 10+ years in web development, performance marketing, brand building and PR
- Atelierish results, according to the company: 100+ brands; 8x return on ad spend; ₹0 to ₹60 lakh in 45 days; a brand launched in 24 hours
- Ad spend managed: more than ₹50 crore, according to Mishra
- StoryBizz Media: 1,500+ businesses served
Frequently asked questions
Who is Anshul Mishra?
Anshul Mishra is an Indian entrepreneur and the founder of Atelierish, a marketing company that builds profitable distribution for brands. He is also co-founder and COO of StoryBizz Media and is launching StoryBizz AI Reputation.
What is Anshul Mishra known for?
Anshul Mishra is known for building brands through performance marketing and public relations. He has managed more than ₹50 crore in ad spend through Atelierish and co-founded StoryBizz Media, which has worked with over 1,500 businesses.
What is Atelierish?
Atelierish is a marketing company Anshul Mishra founded in 2018. It has worked with more than 100 brands on positioning, launches, acquisition and growth.
What is Anshul Mishra's role at StoryBizz Media?
Anshul Mishra co-founded StoryBizz Media alongside CEO Anupal Chakraborty and is its COO.
What is StoryBizz AI Reputation?
StoryBizz AI Reputation is StoryBizz Media's AI visibility service, led by Anshul Mishra. It helps brands appear accurately in answers from ChatGPT, Gemini and AI-powered search.
