ADA’s Ethical Approach Sets a New Benchmark in Fashion
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“ADA’s Ethical Approach Sets a New Benchmark in Fashion”
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hindustanmetro.com
1 Oct 2024
In an industry often criticized for its unsustainable practices, ADA has emerged as a torchbearer of ethical fashion in India. The brand’s focus on chikankari embroidery isn’t just about preserving a craft—it’s about empowering the artisans behind it.
Each ADA garment is handcrafted, reflecting the skill and dedication of the artisans who create them. The brand ensures that these craftsmen are paid fairly and work under humane conditions, setting an example for the industry at large. “We believe that every stitch tells a story, and our artisans are the storytellers,” says an ADA spokesperson.
