Bhubaneswar (Odisha) [India], June 14: Vedanta Aluminium, India’s largest producer of aluminium, In a powerful reaffirmation of its commitment to environmental sustainability, launched a mega plantation drive titled “Mo Gachha Mo Parivar” (My Tree, My Family) in Odisha’s Kalahandi and Rayagada districts, on the occasion of World Environment Day 2025. The campaign targets the plantation of over 1,00,000 fruit-bearing saplings in Kalahandi and Rayagada districts, aiming to positively impact more than 30,000 rural families in Odisha, with popular species like Mango, Guava, Jackfruit, and Moringa selected for their ecological, nutritional, and economic value.
The initiative was kicked off through a community-led plantation drive at Balabhadrapur village and Vedanta’s plant premises, with participation from more than 600 people, including employees, senior leadership, school children, government officials, and members of the local community. The plantation was symbolically tied to the theme of “Mo Gachha, Mo Parivar.” It is a heartfelt pledge to nurture each tree as a member of the family. This monumental effort is backed by more than 600 employee volunteers and supported by members of Vedanta’s senior management, making it one of the largest environment-driven community mobilizations in the region.
Beyond beautifying the landscape, the plantation drive is expected to offset approximately 1.5 lakh tonnes of carbon emissions over the lifetime of the trees. It will contribute to enhanced biodiversity and support the regeneration of natural forests. The initiative also plays a crucial role in improving soil retention and preventing erosion. By introducing fruit-bearing trees, it is set to strengthen rural livelihoods through harvesting and allied income-generating activities. Additionally, it will help build climate resilience in ecologically sensitive regions.
Speaking on the initiative, Pranab Kumar Bhattacharyya, CEO – Vedanta Alumina Business said: “At Vedanta Lanjigarh, sustainability is not just a responsibility—it’s a way of life. Through ‘Mo Gachha Mo Parivar’, we are sowing seeds of hope, unity, and prosperity. We are proud to walk hand-in-hand with the community toward a greener and more resilient tomorrow.”
The drive also aligns with Vedanta’s broader mission of contributing meaningfully to India’s climate goals, while scaling the campaign across state and national levels in the coming years.
Vedanta Aluminium, a business of Vedanta Limited, is India's largest producer of aluminium, manufacturing more than half of India's aluminium, i.e., 2.42 million tonnes in FY25. It is a leader in value-added aluminium products that find critical applications in core industries. Vedanta Aluminium ranks 2nd in the S&P Global Corporate Sustainability Assessment 2024 world rankings for the aluminium industry, a reflection of its leading sustainable development practices. With its world-class aluminium smelters, alumina refinery and power plants in India, the company fulfils its mission of spurring emerging applications of aluminium as the 'Metal of the Future' for a greener tomorrow.
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