This Diwali while using the hashtag #diyajalaoroshnilao light someone's home with sparkles and happiness
India is a country where we celebrate each and every festival with unity and diversity. Especially, Diwali is one where people decorate their houses and offices with diyas and lights. During this festive season one common thing that brands begin is put forth their creative campaign for spreading awareness among the masses. Keeping the same concept in mind, a digital production and entertainment company, “Beat of Life Entertainment “ has come up with a hashtag coined to be #diyajalaoroshnilao. The reason behind this hashtag is to spead awareness about the craftsmen who are working hard day and night for making diyas to sparkle homes with the festive vibe.
The idea behind launching this hashtag is not only to help potters but it is also to educate today’s young generation about the country’s age old traditions. It is said that Diwali is celebrated because it is when Lord Rama, returned after completing 14 years of exile to Ayodhya, with his wife Mata Sita, and his younger brother Lakshmana. To commemorate this occasion, the entire city of Ayodhya was decorated with lights. Since then, it has become a ritualto light up homes with lights and diyas on the same day to celebrate the triumph of good over evil and to welcome Lord Rama.
