In a world increasingly drawn to mass production, one homeware brand is taking a bold step in the opposite direction—elevating Indian artisanal craftsmanship through the lens of contemporary design. Simply Soho, founded by Simran Walia, is a premium handcrafted homeware label that’s rapidly becoming a name to know in the design-forward urban Indian home, and increasingly, beyond borders.
Headquartered in Faridabad, Haryana, Simply Soho seamlessly blends India’s rich artisanal traditions with modern aesthetics. The brand’s meticulously curated collection includes handcrafted crockery, elegant tableware, and timeless marble décor pieces, each infused with a story rooted in heritage and handcrafted excellence.
Bridging the Past and Present
“Simply Soho was born out of a deep admiration for India’s artisanal legacy, and a desire to bring that richness into the homes of modern consumers,” shares Simran Walia, Founder and CEO. “We don’t just sell products—we preserve culture and craftsmanship, reimagined for today’s lifestyles.”
What truly sets Simply Soho apart is its commitment to reviving traditional Indian craft in a way that feels fresh, luxurious, and relevant. At a time when imported, factory-made homeware floods the market, Simply Soho offers an alternative—ethically sourced, artisan-made products that tell a story.
A Brand with Purpose and Aesthetic
Every Simply Soho product is the result of a close collaboration between the design team and master artisans from across India—particularly from Rajasthan and Uttar Pradesh, regions renowned for their centuries-old techniques in marble and pottery. The brand ensures that each piece is handcrafted using sustainable practices and natural materials, including ethically sourced marble and hand-moulded clay.
By reimagining traditional craftsmanship through a minimalist, global aesthetic, the brand is able to offer something truly distinctive: homeware that is culturally rooted yet globally appealing.
Recent Launches and Collections
Simply Soho recently unveiled its highly anticipated Marble Luxe collection, a stunning new range that brings together traditional Indian marble carving with sleek, sculptural design. The result is a timeless collection of trays, platters, coasters, and home accents that embody quiet luxury and artisanal finesse.
This new collection is a clear reflection of the brand’s design philosophy: balancing tradition with innovation, and function with art.
Empowering Artisans, Enriching Homes
Beyond design, Simply Soho is driven by a strong social mission. The company has significantly expanded its network of local artisans, helping to create sustainable livelihoods and preserving age-old craft techniques that are at risk of fading.
“We believe our artisans are the soul of Simply Soho,” says Simran. “Our upcoming Artisan Stories campaign will shine a light on their journeys—their challenges, inspirations, and legacy. We want our customers to know the hands behind their homes.”
This campaign is part of a broader initiative to create more transparency and connection in the homeware industry, while also educating consumers about the cultural significance of the crafts they bring into their homes.
Looking Ahead: Festive Gifting & Beyond
With Diwali 2025 on the horizon, Simply Soho is also preparing to launch a bespoke festive gifting range, designed to make the art of gifting as meaningful as it is beautiful. The collection will feature elegant, ready-to-gift boxes with a blend of homeware classics and limited-edition pieces—perfect for the upcoming season of celebration.
A Brand Making Waves
Since its inception, Simply Soho has been featured in numerous design and lifestyle publications for its unique vision and aesthetic. It has garnered attention as a brand that’s quietly revolutionizing the Indian home décor space, creating a niche for handcrafted luxury rooted in tradition.
With a growing customer base of design-conscious homemakers, gifting-savvy professionals, and globally aware millennials, Simply Soho is proving that heritage and modernity don’t have to be at odds—they can beautifully coexist.
