Sanna Suri, one of the country’s most popular internet personalities and an Instagram sensation, is making history as India’s first and only female professional boxing promoter. With her newly launched venture, Sniper Boxing Promotions (SBP), Announcing the Biggest Pro Boxing Event Happening in Mumbai where power meets Fashion witness raw strength and Elite style collide in the heart of the ring. Stars in the spotlight, Boxers in the ring.
Sanna aims to break stereotypes and introduce a first-of-its-kind event that fuses the adrenaline of international boxing with the elegance of high fashion.
The ambitious project was unveiled at a press conference held at The Club, Mumbai, where Sanna introduced the concept and revealed the face of the event, Taher Khuram, a top-ranking heavyweight boxer from Afghanistan, currently ranked No. 2 in India and No. 1 in his division in Afghanistan.
said Sanna. “Boxing and fashion might seem worlds apart, but both are about power, discipline, and presence. This event will show how strength and style can coexist in the same ring.”
Sanna emphasized that this fusion format has never been attempted in India, and the event will feature international boxers, dramatic fashion elements, and a red-carpet-like atmosphere. “Expect the unexpected,” she added, hinting at celebrity appearances and stunning visuals.
Taher Khuram, speaking to the press, expressed deep gratitude to India, which he now considers home.
“I get immense respect here. I’m married to an Indian woman, and I carry both countries with pride when I step into the ring,” he said. “I’m ready to face the best in the world and make both India and Afghanistan proud.”
We’ll deliver a world-class event.”
Backing this groundbreaking initiative is Bright Outdoor Media, with its owner Yogesh Lakhani fully committed to promoting SBP. Outdoor media is always ahead in any kind of big publicity.
“Sanna is entering a male-dominated world with courage and vision. Bright Outdoor Media is proud to support her,” said Lakhani. “She’s not just making an event, she’s making history. Whatever she needs from us publicity, reach, support we are with her.”
Indian Boxing Council (IBC), the sport’s regulatory body, is also closely involved with the event, with COO Vivek Raja. overseeing official compliance and direction. “The Indian Boxing Council believes in me and has given me full backing to represent this vision. Supporting the fashion side of the event is international luxury fashion label HC London, represented by Ramesh Bhai Chauhan and Kinjal Maim.
Taher is being trained by coach Zeeshan, who is also the president of Mumbai Boxing Council, who confirmed that the boxer is training hard for one of the biggest fights of his career. When asked about the absence of women boxers in the lineup, Zeeshan said, "There are no women boxers due to customs, we will organize a world-class event."
Zeeshan told about Taher that Taher is a strong, prepared fighter. He is a disciplined and tough fighter and works hard. He has a 6-hour training, even after getting injured in it, he practices with full enthusiasm the next day. When asked about the meaning of sniper, Zeeshan told that the meaning of sniper is more sharp, more focus. Sanna Madam has kept a very good name.
Kumar of Show Theme Production and Swadesh News also joined Sanna in this event, he told that this boxing event is going to have a fashion tadka. And I will always be associated with them.
