Sankalp Nag - The King of Zero CAC
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“Sankalp Nag - The King of Zero CAC”
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hindustanmetro.com
5 Feb 2026
In an ecosystem where startups spend aggressively on ads to buy growth, Sankalp has earned the title “King of Zero CAC” by proving that scale can be achieved without paid acquisition. His work is rooted in one belief: if the product, distribution, and trust are aligned, growth becomes inevitable.
This philosophy is best reflected in INFLUISH, India’s fast-growing influencer marketing platform. Under Sankalp’s strategic direction, INFLUISH crossed 300K+ app downloads without spending a single rupee on ads, a rare milestone in today’s high-CAC startup environment. The platform grew purely through organic content, creator-led distribution, community loops, and strong word-of-mouth.
