Urban gardens across India have a new reason to thrive. Introducing Parasbaug, a proudly Indian brand offering 100% natural, chemical-free plant nutrition products designed specifically for urban homes. Launched officially at the prestigious HGH India 2025 Expo, Parasbaug is now available nationwide through Amazon.in, bringing the dream of greener, healthier spaces within easy reach of every Indian gardener.
Founded by Dr. Pranavjeet Kaldate, a psychiatrist and advocate for holistic living, and Aniket More, a passionate entrepreneur and organic farming enthusiast, Parasbaug stems from a shared vision:
“Just like we need wholesome nutrition to thrive, our plants deserve the same.”
Together, they created a line of over 18 thoughtfully crafted products tailored to meet the unique challenges of urban Indian gardening—be it a tulsi plant on a high-rise balcony or a thriving spinach patch in a small kitchen garden.
Now Available Nationwide via Amazon.in
The Story Behind Parasbaug: From Soil to Soul
Urban gardeners often face frustrating issues: wilting plants, poor soil, pest attacks, and ineffective products that are either imported or filled with harsh chemicals. Dr. Kaldate and More saw a clear gap—one that inspired them to create a clean, natural, and locally crafted solution made by Indian gardeners, for Indian gardeners.
That solution became Parasbaug: a brand blending tradition, agronomic science, and sustainability to empower everyday plant lovers across the country.
Mission & Vision: Green Homes, Happy Souls
Mission: To make natural gardening simple, sustainable, and satisfying for every Indian home.
Vision: To cultivate greener urban spaces and help people reconnect with nature—mindfully and naturally.
“In today’s fast-paced urban life, a garden is not just a hobby—it’s therapy,” says Dr. Kaldate. “Parasbaug empowers people to nurture life, without harming it.”
What Sets Parasbaug Apart?
Co-founder Aniket More puts it simply:
“When you nurture plants, you nurture peace. Parasbaug is not just about growth—it’s about connection.”
Here’s what makes Parasbaug different:
✅ 100% Natural & Chemical-Free: Every product is safe for your plants, your home, and the environment—no synthetic additives or harmful residues.
✅ Urban-Friendly Design: Whether you have 6-inch balcony pots or a rooftop patch, Parasbaug’s mess-free and easy-to-use products fit right in.
✅ Rooted in Science: Formulated with agronomy-backed research, the range improves root health, nutrient absorption, and pest resistance.
✅ Eco-Conscious Ethos: From biodegradable packaging to sustainable sourcing, Parasbaug puts the planet first—always.
Flagship Products Solving Real Gardener Woes
Urban gardening comes with its own set of problems—and Parasbaug offers targeted, effective solutions:
Mealy Vanish: Neem-based pest control for mealy bugs, aphids, and mites—safe for pollinators and your home.
Vermi Compost: Rich in natural microbes to strengthen roots and boost plant immunity.
Cow Manure: Odorless, organic matter that restores tired soil and improves water retention.
Plant Booster: Herbal blend to accelerate growth, enhance immunity, and brighten leaf health.
Ready Pot Mix: A balanced soil blend for moisture, aeration, and nutrition—perfect for city pots.
Neem Guard: A leaf mist that shines and protects, preventing future infestations.
Humic Acid: Helps roots absorb more nutrients from every feed, reducing waste.
Plant Saviour: Long-lasting organic pest repellent made from natural oils—non-toxic and child-safe.
A Grand Debut at HGH India Expo 2025
Parasbaug’s official launch took place at HGH India 2025 in Mumbai, attended by key industry leaders:
Mr. Srikanth K. N, Director – Category Management, Amazon India
Mr. Sidram Kaudki, Head – Home Decor & Soft Furnishing, Amazon India
Mr. Dnyaneshwar Limbapure, Strategic Advisor to Parasbaug
Their support reflects growing industry recognition of sustainable, homegrown brands dedicated to cleaner urban living.
With Amazon.in as the official online retail partner, Parasbaug is now available pan-India—delivered right to your doorstep.
For Every Plant Lover, Everywhere
Whether you're a first-time plant parent, a weekend gardener, or a seasoned home grower, Parasbaug is designed for you. From desk succulents to curry leaf pots on windowsills, every formula is made with care—for the plant, the person, and the planet.
“Every product was tested in our own homes before it reached yours,” says Aniket More. “It’s personal. It’s passion-driven. And it’s made to help plants—and people—grow.”
Join the Movement: Nurture Nature with Parasbaug
Now more than ever, urban homes are seeking sustainable ways to connect with nature. Parasbaug invites you to join a growing community of mindful gardeners.
Choose Parasbaug and nurture: 🌿 Healthier soil 🌱 Happier plants 🏡 Greener homes 🌏 A cleaner tomorrow
