Introducing: Basics of Management by Biraja Misra
Basics of Management by Biraja Misra is a practical and straightforward guide aimed primarily at those working or aspiring to work in Micro, Small, and Medium Enterprises (MSMEs). With over 42 years of experience in the MSME sector, Misra shares valuable insights that come from his own hands-on knowledge of managing and developing talent in this often overlooked segment of industry.
One of the key strengths of this book is that it caters specifically to people from non metro India, especially those in their early professional years (20-30 years old), though it is equally beneficial for older individuals who may not have had access to formal education in management. Misra highlights the unique challenges MSMEs face, such as the scarcity of appropriately skilled graduates, making it clear that the book is written for those seeking practical, on-the-ground knowledge rather than academic theory.
