India’s upcoming No.1 feminine hygiene brand, FemiSafe, inclined towards bringing feminine health awareness
Menstrual health and hygiene (MHH) are essential to the physiological well-being and empowerment of both women and adolescent girls. More than 300 million are menstruating at any moment, and the data shows, on the whole, around 500 million lack access to menstrual products and competent facilities relating to menstrual hygiene management (MHM). To adequately manage menstruation, girls and women require access to affordable sanitation and hygiene facilities. Though menstruation is a normal and healthy part of life, it still continues to be constrained by cultural taboos and discriminatory social norms in society. The lack of information leads to unhygienic and unhealthy menstrual practices creating misconceptions that lead to shaming, bullying, and even gender-based violence. Owing to this, several brands, along with supplying personal care and feminine hygiene products, are also creating awareness in society. Such a brand that is working towards serving humanity, especially females, is FemiSafe.
The brand is considered to be a women's best friend and strives to ingest their pain making life easy and comfortable. The sustainable menstruation hygiene brand spares no effort to address the customer's pain point and be vocal about sexual health and the problems nobody talks about. Catering to this, FemiSafe, through Instagram, corroborates their ideas by taking the help of influencers to bring awareness to society about menstrual hygiene. While working towards being India's No.1 feminine hygiene and personal care brand, it investigated various problems related to menstruation and launched products to resolve the issue. Such one product is a longer stem menstrual cup. Having different anatomies, it gets difficult for a person who is tall or has a higher cervix to find a menstrual cup that fits perfectly. The longer stem menstrual cup solves these issues and provides an ideal fit menstrual cup. Simultaneously, people with the lower cervix can just cut the stem, making it suitable.
