With a keen understanding of changing consumer preferences, the company continues to strengthen its position as one of India’s leading edible oil brands with its new campaign targeting people who make clean and thoughtful lifestyle choices every day.
No Compromises In How Oils Are Made
Gulab introduced their cold-pressed oils well before it became part of regular conversations. The intention was to bring back the no-compromise approach, in which oils are made, offering ingredients with fewer steps between the farm and the kitchen.
Mr Dishit Nathwani sees cold-pressed oils as a natural, everyday choice, something people reach out for without hesitation. With this approach, the company remains committed to providing a range of edible oils suitable for different geographies and their cuisines.
“The Good Side Of Life” Campaign To Celebrate The Goodness In Life
Gulab’s new campaign, “The Good Side of Life,” featuring Arjun Rampal, turns the spotlight towards the goodness that comes from simple choices. And Arjun Rampal felt like the right person to lead the story with his simplicity and warm presence, which matches the sense of balance people would like to feel associated with.
On which Mr. Arjun Rampal said, “What drew me to this campaign was its simplicity. Celebrating the good side of life, not as an idea, but as a way of living. Gulab is shifting the narrative from just health benefits to lifestyle and making conscious cooking feel intentional and personal. It’s a campaign I could genuinely see myself in.”
The campaign carries forward the ideology of Nathwani, termed as “return on emotion, products made for families to feel good about the choices they make or the lifestyle they choose to lead.
Sharing more thoughts, Mr Dishit Nathwani adds, “Gulab is evolving into a partner in consumers’ daily routines, not just a product on their kitchen shelf. With Arjun Rampal coming on board, we reach a younger, wellness-driven audience that values nutrition, cultural food habits, and modern convenience equally.”
Bringing Quality Cold-Pressed Oils Directly To Homes in India
The idea behind the campaign is simple. Integrate the quality and benefits of cold-pressed oils into your daily routine. The campaign urges you to see goodness in everyday moments and celebrates the joy of cooking.
Gulab’s cold-pressed oils are now available on e-commerce platforms, on their website, and in stores to begin or continue the journey toward better choices without compromising quality, taste, or wellness. The brand hopes people notice the comfort that comes from choosing ingredients that fit into their life, not the other way around.
