As digital media continues to reshape the way people consume information and entertainment, one sector has remained largely underrepresented—Indian agriculture. Recognizing this gap, Farmfare TV has launched as India's first Agritainment OTT platform, creating a dedicated digital space that highlights farming, rural entrepreneurship, environmental sustainability and the people driving India's agricultural economy.
More than just a streaming platform, Farmfare TV aims to bring agriculture into the mainstream by combining education, inspiration and entertainment through original content designed for farmers, agri-professionals, students and audiences interested in rural India.
The Vision Behind Farmfare TV
Farmfare TV was founded by Sunil Sushila Sharma, whose professional journey took an unconventional turn from corporate banking to agricultural journalism.
After serving in senior roles at Citibank and Kotak Mahindra Bank, Sharma chose to leave the corporate world to focus on issues affecting Indian farmers. Motivated by the growing impact of chemical farming, declining natural resources and the need for greater awareness about sustainable agriculture, he dedicated himself to promoting natural farming, water conservation and rural development through media.
Today, his work continues to inspire farming communities across the country by connecting them with practical knowledge, innovation and success stories.
A Strong Legacy in Agricultural Journalism
Over the years, Sunil Sushila Sharma has produced and hosted more than 500 television programs covering agriculture, natural farming, livestock management, water conservation and rural development.
His widely recognized shows, including Ram Ram Sa, Mitti Ke Mahanayak, Vande Gau Mataram, Hal, Kalam Aur Camera, and Prakriti Ki Pathshala, have helped bring modern farming practices and inspiring farmer success stories to audiences across India.
These programs have played an important role in encouraging knowledge-sharing and promoting sustainable agricultural practices.
Recognized for Excellence
Sharma's contribution to agricultural awareness has earned recognition at both national and international levels.
He successfully moderated a continuous 24-hour dialogue on natural farming and water conservation, an achievement that was recorded by both the Asia Book of Records and the India Book of Records.
His work in agricultural journalism has also been honoured with prestigious awards, including the Best Agricultural Journalist Award in Gujarat and the Journalist of the Year Award in Mumbai.
What Makes Farmfare TV Different?
Unlike traditional entertainment platforms, Farmfare TV is exclusively dedicated to agriculture and rural life. It serves as a digital knowledge hub where viewers can explore expert insights, innovative farming methods and inspiring stories from across India's farming communities.
The platform features content across a wide range of subjects, including:
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Natural Farming
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Organic Agriculture
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Smart Farming Technologies
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Livestock and Indigenous Cattle
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Agri Startups and Innovation
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Water Conservation
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Agricultural Machinery
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Rural Entrepreneurship
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Sustainable Agriculture
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Organic Products
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Rural Tourism
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Environmental Conservation
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Indian Culture and Village Life
By blending education with engaging storytelling, Farmfare TV makes agricultural content accessible and relevant to viewers of all generations.
Original Programs Focused on Rural India
Farmfare TV's exclusive programming is designed to celebrate India's agricultural heritage while encouraging innovation and sustainability.
Its flagship series include:
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Ram Ram Sa
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Mitti Ke Mahanayak
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Vande Gau Mataram
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Hal, Kalam Aur Camera
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Prakriti Ki Pathshala
These programs spotlight successful farmers, agricultural experts, grassroots innovators and community-led initiatives that are shaping the future of Indian agriculture.
Driving Farmer Empowerment Through Digital Media
Farmfare TV believes that empowering farmers begins with access to knowledge, recognition and opportunity. By creating meaningful digital content, the platform seeks to inspire the next generation of farmers while strengthening awareness about sustainable farming practices and environmental responsibility.
Its long-term mission extends beyond entertainment—it is about building a stronger connection between agriculture, technology and society.
With a focus on farmer empowerment, soil health, water conservation and rural development, Farmfare TV aspires to become a leading voice for India's agricultural ecosystem.
"When farmers prosper, the nation grows stronger. When the soil is protected, the future becomes secure. And when nature thrives, sustainable development becomes possible."
As India's first Agritainment OTT platform, Farmfare TV is creating a new digital movement that celebrates agriculture not merely as an industry, but as the foundation of India's economy, culture and future.
