Empowering Plus Magazine staunts to be the talk of the town with “Empowering Award 2022”
It is not an alienated fact that Body diversities that women possess was something that was rarely made a focal point in the fashion spreads and advertising sector. Thereby, making it seem unusual even when it is an ordinary trait and germinating self doubt among women. From a very early age, they are taught to meet the unattainable beauty standards that society has set for them. They are expected to have no body hair, have a flat stomach, always smell like daisies and roses, and be the embodiment of a Barbie. It is challenging to live up to something that is so unachievable, particularly starting at a young age like three. It can be intellectually and physically taxing to have a normalised yet remarkable societal meaning pounded into you from the moment you are born. One such name that is tirelessly working in the same realm is “Empowering Plus”, India’s first plus-size fashion magazine.
With the intent to focus on empowering women in general, including plus-size women, independent of "Body Image Issue", this magazine was established by Somwya Sharma. It covers fashion and lifestyle problems that affect women of all ages in their unique and informative stories and features. Recently, the magazine became a front-runner again by organising India’s first plus size award show named , “Empowering Award 2022” in Dr. Zombie, Connaught Place. The show was organised at a grand level and was a complete success with Avneet Kaur, Shreya Tyagi, Anjali Kapoor, and Tunisha Khandkabose as the cover models of it. Brijesh Goyal who is the National Chairman- Chamber of Trade & Industry (CTI) and the Member of Delhi Govt - Economic & Financial committee also witnessed this grand occurrence as the chief guest. The event staunted a stir advocating for body positivity and “self-love”.
