The one-of-a-kind engagement commenced with Abhilash and the participants taking safety training, while the sports enthusiasts also signed up for various climbing and other fitness competitions, being organised by DIZO and Climb Central. During the event, Abhilash picked one of the boxes at the functional training gym to address the consumers while taking them through the brand, its vision and about the latest product launch - DIZO Watch 2 Sports. The competition ranged from burpees challenge, to climbing competition and Max Hangs among others. The top 3 winners from each competition were awarded DIZO products - DIZO Watch 2 Sports, DIZO Wireless Power and DIZO Buds Z.
There is a lot of potential for extreme sports in our country. Seeing the talent and dedication in this form of sport, motivated the brand to organize an event that would interest the climbers to associate with the brand that resonates as a Different, Genuine, Cool, Humorous and Surprising. DIZO believes that apart from the distinguished product offerings, it is equally important to engage with users, in order to stay updated on the evolving consumer needs.
Further, it also helps design a differentiated technology that is aligned to the needs of today’s discerning young generation and tech enthusiasts and provide a solution that complements their individuality, empowers them, and also becomes an extension of their personality.
Commenting on its first physical event, Abhilash Panda, CEO of DIZO India said “We decided to host this engagement at the Climb Central in Delhi, as we were sure to find a differentiated set of audience, who are fitness enthusiasts, climbers and more importantly, really passionate about what they do, just like our brand DIZO. The event gave us a perfect chance to engage with these people and help us to understand their lifestyle preferences and features they look out for. We are positive that engagements such as these will help us connect with our consumers more effectively and at the same time offer them product experiences that will always #BeDifferent.”
The Climb Central was founded on a single fundamental belief “Everyone can climb”. Originated in Singapore, the Climb Central is an effort by the founders to create awareness around rock climbing and that it is a sport that is accessible to all.
The smartwatch boasts of 1.69-in (4.3 cm) full touchscreen display - biggest in its segment, lightweight design and 600nits high brightness. It is originally priced at INR 2,499 and will be available for purchase at just INR 1,999 as an introductory offer on Flipkart .
