Sarwan Aulakh Expands Global Reach of Punjabi Music Through Digital Innovation and Independent Labels
UK-based music producer and entrepreneur Sarwan Aulakh continues to strengthen his position as a key figure in the international Punjabi music industry, leveraging digital platforms and independent label strategies to bring regional sounds to a worldwide audience. With a career spanning over two decades, Aulakh has consistently focused on promoting Punjabi music beyond borders, helping artists connect with listeners across countries such as the United Kingdom, Canada, and Australia.
UK-based music producer and entrepreneur Sarwan Aulakh continues to strengthen his position as a key figure in the international Punjabi music industry, leveraging digital platforms and independent label strategies to bring regional sounds to a worldwide audience. With a career spanning over two decades, Aulakh has consistently focused on promoting Punjabi music beyond borders, helping artists connect with listeners across countries such as the United Kingdom, Canada, and Australia.
Sarwan Aulakh began his journey in 2004 by founding Angel Records, a music label dedicated to producing and distributing Punjabi music. At a time when digital streaming had not yet reached its full potential, his early adoption of online platforms, particularly YouTube, played a significant role in expanding the visibility of Punjabi artists. Through consistent releases and targeted promotion, Angel Records became a recognized platform for emerging talent, enabling artists to showcase their work to a global audience without relying solely on traditional media channels.
